Marketing Research
Author:   Bonita Kolb (Lycoming College Lycoming College, USA Lycoming College, USA Lycoming College Lycoming College Lycoming College Lycoming College, USA Lycoming College Lycoming College Lycoming College)
Publisher:   Sage Publications Ltd
ISBN:  

9781282119260


Pages:   292
Publication Date:   01 January 2008
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Marketing Research


Overview

A highly practical student text with an emphasis on both critical thinking and hands-on application which gives appropriate weight to quantitative and qualitative techniques.

Full Product Details

Author:   Bonita Kolb (Lycoming College Lycoming College, USA Lycoming College, USA Lycoming College Lycoming College Lycoming College Lycoming College, USA Lycoming College Lycoming College Lycoming College)
Publisher:   Sage Publications Ltd
Imprint:   Sage Publications Ltd
ISBN:  

9781282119260


ISBN 10:   1282119265
Pages:   292
Publication Date:   01 January 2008
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

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Author Information

Tab Content 6

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All regions
Latest Reading Guide

NOV RG 20252

 

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