Market research books

7571 books were found.

Next Big Thing, The: Spotting and Forecasting Consumer Trends for Profit

Next Big Thing, The: Spotting and Forecasting Consumer...
Author: William Higham ISBN: 9781282311213 Format: Undefined	$197.87
Trend forecasting is a science: tomorrow is predictable. Understanding consumer trends means the difference between... Read More >>

Building Brand Authenticity: 7 Habits of Iconic Brands...
Author: Michael Beverland ISBN: 9781282446311 Format: Electronic book text	$142.56
The projection of authenticity isone of the key pillars of marketing. Research reveals that consumers seek authenticity... Read More >>

New Brand of Business
Author: Douglas Ward ISBN: 9781282437302 Format: Electronic book text	$157.08
Charles Coolidge Parlin was considered by many to be the founder of market research. Working for the dominant Curtis... Read More >>

More Guerrilla Marketing Research

More Guerrilla Marketing Research
Author: Robert Kaden , Gerald Linda ISBN: 9781282311336 Format: Undefined	$197.87
More Guerrilla Marketing Research explains how to use market research as a tool for more effectively developing... Read More >>

Foundations and Trends: Sponsored Search Auctions

Foundations and Trends: Sponsored Search Auctions
Author: Song Mela , Carl F Yao ISBN: 9781282931398 Format: Electronic book text	$264.00
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High Wire: The Precarious Financial Lives of American Families

High Wire: The Precarious Financial Lives of American...
Author: Peter Gosselin ISBN: 9781282460386 Format: Electronic book text	$42.11
If Americans are so prosperous, why do we feel so insecure? Read More >>

Deception in the Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection

Deception in the Marketplace: The Psychology of Deceptive...
Author: David M Boush ISBN: 9781282109032 Format: Electronic book text	$79.07
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Economies of Desire

Economies of Desire
Author: Professor Amalia Cabezas ISBN: 9781282089815 Format: Electronic book text	$196.68
Is a native-born tour guide who has sex with tourists in exchange for dinner or gifts or cash merely a prostitute... Read More >>

Professional Feature Writing

Professional Feature Writing
Author: ISBN: 9781282315983 Format: Electronic book text	$567.60
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Marketing Scales Handbook: A Compilation of Multi-Item Measures for Consumer Behavior & Advertising Research, Volume 5

Marketing Scales Handbook: A Compilation of Multi-Item...
Author: Gordon C Bruner ISBN: 9781282351530 Format: Electronic book text	$396.00
Volume 5 of the Marketing Scales Handbook is the most recent in the series by Dr. Bruner(Professor of Marketing,... Read More >>

Marketing Innovations for Sustainable Destinations

Marketing Innovations for Sustainable Destinations
Author: Alan Fyall (Bournemouth University, UK) , Alan Fyall (Bournemouth University, UK) ISBN: 9781282642973 Format: Electronic book text	$332.64
A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions... Read More >>

Across the Religious Divide: Women, Property, and Law in the Wider Mediterranean (CA. 1300 1800)

Across the Religious Divide: Women, Property, and Law...
Author: ISBN: 9781282315969 Format: Electronic book text	$271.92
This volume introduces a unique comparative perspective to the complexities of gender relations in Muslim, Jewish,... Read More >>

Brownies and Kalashnikovs: A Saudi Woman S Memoir of American Arabia and Wartime Beirut

Brownies and Kalashnikovs: A Saudi Woman S Memoir of...
Author: Fadia Basrawi ISBN: 9781282151710 Format: Electronic book text	$65.87
Fadia, a Saudi Arab, grew up in the strictly circumscribed and tailor-made desert Disneyland of Aramco (the Arabian... Read More >>

Basics Marketing 01: Consumer Behaviour

Basics Marketing 01: Consumer Behaviour
Author: Hayden Noel, Dr , Hayden Dr Noel ISBN: 9781282440678 Format: Electronic book text	$87.12
Basics Marketing: Consumer Behaviour begins the Basics: Marketing series with an accessible and up-to-the-minute... Read More >>

Retail Anarchy

Retail Anarchy
Author: Sam Pocker ISBN: 9781283137744 Format: Electronic book text	$39.47
A Rallying Cry for Reclaiming Consumer Power! Read More >>

Subversive Copy Editor

Subversive Copy Editor
Author: Carol Fisher Saller ISBN: 9781282239982 Format: Undefined	$118.80
Each year writers and editors submit over three thousand grammar and style questions to the Q&A page at The Chicago... Read More >>

Talking to the Empowered Consumer: Dealing with the Shift of Power

Talking to the Empowered Consumer: Dealing with the...
Author: Klaus Oestreicher (Worcester, UK) ISBN: 9781282423992 Format: Electronic book text	$79.17
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Foundations and Trends: The Sense and Nonsense of Consumer Product Testing

Foundations and Trends: The Sense and Nonsense of Consumer...
Author: Priya Raghubir ISBN: 9781282931541 Format: Electronic book text	$264.00
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Buy Me! New Ways to Get Customers to Choose Your Product and Ignore the Rest

Buy Me! New Ways to Get Customers to Choose Your Product...
Author: Marshal Cohen ISBN: 9781282504998 Format: Electronic book text	$65.87
New ways to make your products the ones customers buy Read More >>

Women of Japan & Korea

Women of Japan & Korea
Author: Joyce Gelb , Joyce Gelb ISBN: 9781282046993 Format: Electronic book text	$223.08
This collection presents new research on the changing roles of women in Japan and Korea. At a time when women in... Read More >>

Interviewing for Journalists

Interviewing for Journalists
Author: Sally Adams , Wynford Hicks (Freelance Journalist, UK) ISBN: 9781282595750 Format: Electronic book text	$369.60
Details the central journalistic skill of how to ask the right question in the right way. This title focuses on... Read More >>

Flappers: A Guide to an American Subculture

Flappers: A Guide to an American Subculture
Author: Kelly Boyer Sagert ISBN: 9781282385849 Format: Electronic book text	$102.96
Flappers takes readers back to the time of speakeasies, gangsters, dance bands, and silent film stars, offering... Read More >>

Mindfulness in the Marketplace

Mindfulness in the Marketplace
Author: Julia Hill , Hunt Allan ISBN: 9781281747426 Format: Electronic book text	$18.45
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What Americans Really Want...Really

What Americans Really Want...Really
Author: Frank I Luntz ISBN: 9781306749541 Format: Electronic book text	$99.00
No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher,... Read More >>

Consumer Behaviour and Branding

Consumer Behaviour and Branding
Author: S Ramesh Kumar ISBN: 9781299446540 Format: Electronic book text	$101.53
India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context... Read More >>

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