Market research books

7571 books were found.

Outlines & Highlights for Consumer Behaviour by Evans, Jamal & Foxall

Outlines & Highlights for Consumer Behaviour by Evans,...
Author: Cram101 Textbook Reviews , Cram101 Textbook Reviews ISBN: 9781428845008 Format: Paperback	$76.43
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De compras con él y ella: Técnicas de mercadeo para entender cómo venderles al hombre y a la mujer

De compras con él y ella: Técnicas de mercadeo para...
Author: Elizabeth Pace ISBN: 9781602552890 Format: Paperback	$39.57
Venda más y mejor conociendo a su cliente.La ciencia es muy clara: los hombres y las mujeres usan diferentes partes... Read More >>

Marketing Research: Methodological Foundations

Marketing Research: Methodological Foundations
Author: Professor Dawn Iacobucci , Gilbert A Churchill, Jr. ISBN: 9781439081013 Format: Mixed media product	$596.51
Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading... Read More >>

Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets

Qualitative Research: Good Decision Making Through Understanding...
Author: Sheila Keegan , Sheila Keegan ISBN: 9780749454647 Format: Paperback	$105.47
Qualitative Research looks at the different theoretical models within which qualitative research operates, explores... Read More >>

Shoptimism: Why the American Consumer Will Keep on Buying No Matter What

Shoptimism: Why the American Consumer Will Keep on Buying...
Author: Lee Eisenberg ISBN: 9780743296250 Format: Hardback	$68.64
Bestselling author Eisenberg searches for a Universal Buy Theory that explains why people behave in rational and... Read More >>

What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About it

What She's Not Telling You: Why Women Hide the Whole...
Author: Mary Lou Quinlan , Jen Drexler ISBN: 9780982393802 Format: Paperback	$44.75
Offering a look at why women hold back the information marketers, brand experts, and entrepreneurs need to build... Read More >>

The Product Specialist Handbook

The Product Specialist Handbook
Author: Simms Thomas , Bob Thomas ISBN: 9780980187618 Format: Paperback	$26.27
The Product Specialist Handbook is a step by step look at how to become a great Product Specialist (PS). How well... Read More >>

Measurement in Marketing Research: An Alternative Framework

Measurement in Marketing Research: An Alternative Framework...
Author: Thomas Salzberger ISBN: 9781848441651 Format: Hardback	$459.80
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Statistical Noise or Valuable Information: The Role of Extreme Cases in Marketing Research

Statistical Noise or Valuable Information: The Role...
Author: Clemens Pirker ISBN: 9783834917621 Format: Paperback	$145.17
Contemporary marketing research is dominated by empirical studies and quantitative methods for data analysis. He... Read More >>

Emarketing: The Essential Guide to Online Marketing

Emarketing: The Essential Guide to Online Marketing...
Author: Robert A Stokes ISBN: 9781616100988 Format: Paperback	$85.80
Offers a one-stop resource to kick start your eMarketing career, or to give it a much needed boost. It features... Read More >>

Mass Affluence: 7 New Rules of Marketing to Todays Consumer

Mass Affluence: 7 New Rules of Marketing to Todays Consumer...
Author: Paul Nunes ISBN: 9789862131473 Format: Paperback	$78.94
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Customer Satisfaction Evaluation

Customer Satisfaction Evaluation
Author: Evangelos Grigoroudis , Yannis Siskos ISBN: 9781441916563 Format: Undefined	$65.87
<p>This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem.... Read More >>

Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves

Viral Loop: From Facebook to Twitter, How Today's Smartest...
Author: Adam L. Penenberg , Richard Allen ISBN: 9781400163786 Format: Audio	$65.97
From Google to Facebook, a respected journalist delves into how a viral loop can make an online business a success.... Read More >>

Marketing Research: Methodological Foundations (Book Only)

Marketing Research: Methodological Foundations (Book...
Author: Gilbert A Churchill , Professor Dawn Iacobucci ISBN: 9780324359954 Format: Hardback	$556.91
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Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves

Viral Loop: From Facebook to Twitter, How Today's Smartest...
Author: Adam L Penenberg , Richard Allen ISBN: 9798200117291 Format: Audio	$121.31
From Google to Facebook, a respected journalist delves into how a viral loop can make an online business a success.... Read More >>

Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves

Viral Loop: From Facebook to Twitter, How Today's Smartest...
Author: Adam L Penenberg , Richard Allen ISBN: 9798200117284 Format: Audio	$131.97
From Google to Facebook, a respected journalist delves into how a viral loop can make an online business a success.... Read More >>

More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way, and Effectively Using the Answers to Make More Money

More Guerrilla Marketing Research: Asking the Right...
Author: Robert J. Kaden , Gerald Linda ISBN: 9780749455477 Format: Hardback	$79.07
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Buyology: Truth And Lies About Why We Buy

Buyology: Truth And Lies About Why We Buy
Author: Martin Lindstrom ISBN: 9789573265429 Format: Paperback	$62.30
How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year,... Read More >>

Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves

Viral Loop: From Facebook to Twitter, How Today's Smartest...
Author: Adam L Penenberg ISBN: 9781401323493 Format: Hardback	$68.61
From Google to Facebook, a respected journalist delves into how a viral loop can make an online business a success.... Read More >>

Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market

Women Want More: How to Capture Your Share of the World's...
Author: Michael J. Silverstein , Kate Sayre ISBN: 9780061776410 Format: Hardback	$73.89
Offers companies real strategies for growing their global markets by finding innovative ways to appeal to women's... Read More >>

Who Buys What: Identifying International Spending Patterns

Who Buys What: Identifying International Spending Patterns...
Author: Euromonitor International ISBN: 9781842644911 Format: Paperback	$5623.20
This book presents a wealth of unique statistical data on household spending patterns across 52 countries worldwide.... Read More >>

THE DNA of Selling: What You Won't Learn in Business School

THE DNA of Selling: What You Won't Learn in Business...
Author: Gerry Shaltz ISBN: 9781440179594 Format: Hardback	$68.51
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Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves

Viral Loop: From Facebook to Twitter, How Today's Smartest...
Author: Adam L. Penenberg , Richard Allen ISBN: 9781400113781 Format: Audio	$92.37
From Google to Facebook, a respected journalist delves into how a viral loop can make an online business a success.... Read More >>

Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves

Viral Loop: From Facebook to Twitter, How Today's Smartest...
Author: Adam L. Penenberg , Richard Allen ISBN: 9781400143788 Format: Audio	$184.77
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Basics Marketing 01: Consumer Behaviour

Basics Marketing 01: Consumer Behaviour
Author: Hayden Noel ISBN: 9782940373840 Format: Paperback	$79.07
Using real-world examples, this book considers different consumers around the world and how their consumption behaviours... Read More >>

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