Overview

eMarketing: the essential guide to online marketing is a one-stop resource to kick start your eMarketing career, or to give it a much needed boost. It features the tools and tactics essential to search engine optimisation, pay per click advertising, social media, viral marketing, conversion optimisation, online reputation management and more! eMarketing: the essential guide to online marketing comes from 10 years of practical experience in the world of eMarketing form a leading digital agency.

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9781616100988

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As a student at the University of Cape Town in the early 90s, Rob Stokes started his career focusing on Email Marketing - the topic of his Business Science Degree Honours Thesis. Soon after, Rob established Quirk eMarketing, one of Africa's leading digital agencies. Based in Cape Town, South Africa, and with offices in Johannesburg and London, Rob and Quirk eMarketing team have published the acclaimed book, eMarketing: the essential guide to online marketing. The one-of-a-kind reference guide has been published under Creative Commons to promote education and for the development of the online industry. --This text refers to an out of print or unavailable edition of this title.

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