Awards

• Commended for Axiom Business Book Awards (Advertising/Marketing) 2010

Overview

An exploding number of brands depend on female customers for their bottom line, and in her third book, Mary Lou Quinlan gives marketers the tools they need to discover how women really feel - despite the half-truths they may tell marketers and salespeople. 85 per cent of buying decisions in the United States are made or influenced by women: in tough economic times, companies can't afford to waste scarce funds on marketing campaigns that fail. This book helps to make every pound count by taking into account this increasingly important sector of the buying public. A revealing look at why women hold back the information marketers, brand experts, and entrepreneurs need to build successful products and campaigns: with a storyteller's gift and an insider's insight into some of the biggest marketing flops and successes, Quinlan's advice on how to uncover what women really believe and buy will help products and brands to be more successful - and will help women to get more of what they want. A renowned expert on marketing to women, Mary Lou Quinlan is the author of two previous books on what women want and the founder of the Just Ask a Woman marketing consultation firm. An eloquent speaker with a nation-wide platform, Quinlan regularly appears in the media, including such outlets as ""The Early Show"", NPR, CNN, CNBC, ""The Wall Street Journal"", ""The New York Times"", and ""USA Today"".

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9780982393802

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