Market research books

7571 books were found.

Marketing Research: An Applied Orientation

Marketing Research: An Applied Orientation
Author: Naresh Malhotra , SPSS ISBN: 9780136085430 Format: Hardback	$538.56
Presents marketing research concepts and methods in an applied and managerial way. It devotes separate chapters... Read More >>

Claims Auf Lebensmitteln Und Involvement: Eine Untersuchung Mit Hilfe Realitaetsnah Gestalteter Choice Experiments

Claims Auf Lebensmitteln Und Involvement: Eine Untersuchung...
Author: Jessica Aschemann-Witzel ISBN: 9783631590171 Format: Paperback	$127.56
Originally presented as the author's thesis (doctoral)--Universiteat Kassel, 2009. Read More >>

Evolutionary Selling: The Overriding Principle

Evolutionary Selling: The Overriding Principle
Author: Adam Petrovsky ISBN: 9781934938553 Format: Paperback	$39.47
Evolutionary Selling is a revolutionary new approach linking human evolution and why buyers make decisions. Read More >>

In CHEAP We Trust: The Story of a Misunderstood American Virtue

In CHEAP We Trust: The Story of a Misunderstood American...
Author: Lauren Weber ISBN: 9780316030281 Format: Hardback	$65.97
"From Dumpster-diving and the psychology of hoarding to Americans' thrifty responses to war and recession, ""In... Read More >>

Marktforschung: Methodische Grundlagen und praktische Anwendung

Marktforschung: Methodische Grundlagen und praktische...
Author: Ludwig Berekoven , Werner Eckert ISBN: 9783834915481 Format: Paperback	$171.57
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Marketing Research: United States Edition

Marketing Research: United States Edition
Author: Alvin C. Burns , Ronald F. Bush ISBN: 9780136027041 Format: Mixed media product	$528.00
Mainstream, undergraduate text for Marketing Research course with special applications to SPSS for Windows. Read More >>

Cheap: The High Cost of Discount Culture

Cheap: The High Cost of Discount Culture
Author: Ellen Ruppel Shell , Lorna Raver ISBN: 9781607758211 Format: Mixed media product	$171.57
A myth-shattering investigation into the true cost of America's pasion for finding a better bargain. Read More >>

The Brain Audit: Why Customers Buy (and Why They Don'T)

The Brain Audit: Why Customers Buy (and Why They Don'T)...
Author: Sean D'Souza , Sean D'Souza ISBN: 9780473175047 Format: Paperback	$105.47
The Brain Audit system shows you why clients. Read More >>

Media Audiences

Media Audiences
Author: Barrie Gunter , David Machin ISBN: 9781847875792 Format: Hardback	$1746.56
This major reference collection brings together a range of theoretical, methodological and thematically diverse... Read More >>

Business Research Methods

Business Research Methods
Author: William G Zikmund (Oklahoma State Univ. Oklahoma State University Oklahoma State University) , Barry J Babin ISBN: 9781439080672 Format: Hardback	$688.91
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A History of Market Research

A History of Market Research
Author: Andrew McMeekin , Sally Randles ISBN: 9780415383851 Format: Hardback	$369.60
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Herd: How to Change Mass Behaviour by Harnessing Our True Nature

Herd: How to Change Mass Behaviour by Harnessing Our...
Author: Mark Earls (Brighton, UK) ISBN: 9780470744598 Format: Paperback	$26.95
"". fascinating. Like Malcolm Gladwell on speed. "" -THE GUARDIAN ""HERD is a rare thing: a book that transforms... Read More >>

A New Brand of Business: Charles Coolidge Parlin, Curtis...
Author: Douglas Ward ISBN: 9781439900154 Format: Hardback	$149.16
Charles Coolidge Parlin was considered by many to be the founder of market research. This title provides an intriguing... Read More >>

The Economic Naturalist's Field Guide: Common Sense Principles for Troubled Times

The Economic Naturalist's Field Guide: Common Sense...
Author: Robert Frank , Patrick Girard Lawlor ISBN: 9781615456543 Format: Mixed media product	$158.37
The New York Times columnist and author of The Economic Naturalist, Robert Frank returns to show how behavioral... Read More >>

Reset: How This Crisis Can Restore Our Values and Renew America

Reset: How This Crisis Can Restore Our Values and Renew...
Author: Kurt Andersen , Tom Brokaw ISBN: 9781400068982 Format: Hardback	$39.60
This is the end of the world as we've known it, Kurt Andersen writes in Reset. But it isn't the end of the world.... Read More >>

Ad Nauseam: A Survivor's Guide to American Consumer Culture

Ad Nauseam: A Survivor's Guide to American Consumer...
Author: McLaren , Torchinsky ISBN: 9780865479876 Format: Paperback	$47.52
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Beyond the Ultimate Question: A Systematic Approach to Improve Customer Loyalty

Beyond the Ultimate Question: A Systematic Approach...
Author: Bob E Hayes ISBN: 9780873897723 Format: Hardback	$179.52
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Get Your Black Belt in Marketing: 81 Power Moves to Outperform, Outmaneuver, and Outsmart the Competition

Get Your Black Belt in Marketing: 81 Power Moves to...
Author: Ali Pervez ISBN: 9781600374821 Format: Paperback	$44.99
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Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

Why She Buys: The New Strategy for Reaching the World's...
Author: Bridget Brennan ISBN: 9780307450388 Format: Hardback	$68.64
Gender is the most potent determinant of how a person views the world and everything in it--more powerful than age,... Read More >>

Indian Youth in a Transforming World: Attitudes and Perceptions

Indian Youth in a Transforming World: Attitudes and...
Author: Peter Ronald DeSouza , Sanjay Kumar ISBN: 9788132101710 Format: Paperback	$79.07
Comprises nationwide study based on face-to-face interviews with 5000 youth to capture the popular mood of this... Read More >>

What's With the Economy? A Few Things Worth Knowing About the Economy

What's With the Economy? A Few Things Worth Knowing...
Author: William Leroy Henderson ISBN: 9781602643994 Format: Paperback	$42.11
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Sensory Marketing

Sensory Marketing
Author: B. Hultén , N. Broweus ISBN: 9781349366491 Format: Paperback	$145.17
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased... Read More >>

Sensory Marketing

Sensory Marketing
Author: B. Hultén , N. Broweus ISBN: 9780230576575 Format: Hardback	$142.29
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A Complaint Is a Gift: 2nd Edition, Recovering Customer Loyalty When Things Go Wrong

A Complaint Is a Gift: 2nd Edition, Recovering Customer...
Author: Claus Moller Barlow , Janelle ISBN: 9780792765271 Format: Downloadable audio file	$118.67
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Economic Naturalist's Field Guide: Common Sense Principles for Troubled Times: Common Sense Principles for Troubled Times

Economic Naturalist's Field Guide: Common Sense Principles...
Author: Professor of Economics Robert H Frank (Cornell University) , Patrick Girard Lawlor ISBN: 9781400191864 Format: Downloadable audio file	$79.17
The Economic Naturalist's Field Guide: Common Sense Principles for Troubled Times Read More >>

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