Marketing Research: An Applied Orientation
Author:   Naresh Malhotra ,  SPSS ,  SPSS
Publisher:   Pearson Education (US)
Edition:   6th edition
ISBN:  

9780136085430


Pages:   944
Publication Date:   14 September 2009
Replaced By:   9780134734842
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Marketing Research: An Applied Orientation


Overview

For undergraduate and graduate marketing research courses. Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.

Full Product Details

Author:   Naresh Malhotra ,  SPSS ,  SPSS
Publisher:   Pearson Education (US)
Imprint:   Pearson
Edition:   6th edition
Dimensions:   Width: 1.00cm , Height: 1.00cm , Length: 1.00cm
Weight:   2.100kg
ISBN:  

9780136085430


ISBN 10:   0136085431
Pages:   944
Publication Date:   14 September 2009
Audience:   College/higher education ,  Undergraduate
Replaced By:   9780134734842
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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