Market research books

This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a...  Read More >>

This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a...  Read More >>

Lock in customer loyalty by making--and keeping--a breakthrough...  Read More >>

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information...  Read More >>

<p>Get into the minds of consumers and increase your revenue!<p>Want to better understand why consumers think and...  Read More >>

The bestselling author of Emotional Intelligence and Primal Leadership now brings us Ecological Intelligence...  Read More >>

If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein...  Read More >>

A brilliant investigation into the true cost of our bargain economy -- and the end of consumerism as we know it...  Read More >>

How can you become Steve Jobs, A.G. Lafley, or David Ogilvy? Hint: read this book.  Read More >>

Die Autorin untersucht den Diffusionsprozess bei komplexen Produkten und Systemen, spezielle Wirkungen von Einflussvariablen...  Read More >>

Dirk Schlagentweith geht der Frage nach, ob es eine Kongruenz zwischen Marken- und Konsumentenpersonlichkeit gibt...  Read More >>

Aufgrund der hohen Substituierbarkeit klassischer Bankprodukte kommt dem Management der Kundenbeziehung als Differenzierungsstrategie...  Read More >>

Takes an application-oriented approach, that offers students with the tools and skills necessary to solve business...  Read More >>

There is global spread of e-commerce technologies and rapid pace of organizational adoption of these technological...  Read More >>

How a scientific approach to marketing consistently beats gut intuition Combining hard science and marketing practice,...  Read More >>

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PART ONE - CONSUMER BEHAVIOUR INTRODUCTION TO THE STUDY OF CONSUMER BEHAVIOUR CONSUMER MODELLING PERCEPTION LEARNING...  Read More >>

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This book examines and discusses the ordeals that women face as violence is perpetrated against them in politically...  Read More >>

This book is designed as a definitive guide to the sensitive and significant area of researching with children....  Read More >>

Networks pervade social and economic life, and they play a prominent role in explaining a huge variety of social...  Read More >>

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