Prove It Before You Promote It: How to Take the Guesswork Out of Marketing
Author:   Steve Cuno
Publisher:   John Wiley & Sons
ISBN:  

9786611938611


Pages:   258
Publication Date:   01 January 2009
Format:   Electronic book text
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Prove It Before You Promote It: How to Take the Guesswork Out of Marketing


Overview

Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in order to make better, evidence-based marketing decisions. This book explodes the most common and costly marketing myths and draws on real, proven science to reveal how people actually behave in the marketplace and how you can use that to your advantage.

Full Product Details

Author:   Steve Cuno
Publisher:   John Wiley & Sons
Imprint:   John Wiley & Sons
ISBN:  

9786611938611


ISBN 10:   6611938613
Pages:   258
Publication Date:   01 January 2009
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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