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PART ONE - CONSUMER BEHAVIOUR INTRODUCTION TO THE STUDY OF CONSUMER BEHAVIOUR CONSUMER MODELLING PERCEPTION LEARNING PERSONALITY ATTITUDES AND BEHAVIOUR MOTIVATION INFLUENCE OF SOCIAL CLASS GROUP DYNAMICS & CONSUMER REFERENCE GROUPS CONSUMER DECISION MAKING PROCESS CONSUMER AND THE COMMUNICATION PROCESS CONSUMER SATISFACTION CONSUMER AND RELATIONSHIP MARKETING MARKET SEGMENTATION CONSUMERISM INDUSTRIAL/ORGANISATlONAL BUYING BEHAVIOUR CUSTOMER AND MARKETING OF SERVICES CASES CASE STUDIES PART TWO - MARKETING RESEARCH INTRODUCTION TO MARKETING RESFARCH BASIC CONCEPTS AND RESFARCH DESIGN SOURCES AND COLLECTION OF MARKET INFORMATION PRIMARY DATA COLLECTION SECONDARY SOURCES OF DATA COLLECTION THE RESFARCH PROCESS ANALYSIS OF DATA AND ATTITUDE MEASUREMENT MEASUREMENT OF DIFFERENCES AND ASSOCIATIONS THE MARKETING INFORMATION SYSTEM INTERNET MARKETING RESEARCH VIEW OF THE TRADITIONAL APPLICATIONS CURRENT AND EMERGING APPLICATIONS OF MARKETING RESFARCH

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9781282799035

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