Market research books

7571 books were found.

Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality

Customer Satisfaction Evaluation: Methods for Measuring...
Author: ISBN: 9781282831971 Format: Undefined	$578.16
This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem by presenting... Read More >>

Review of Marketing Research, Volume 6

Review of Marketing Research, Volume 6
Author: Naresh K Malhotra, Dr (Georgia Institute of Technology, Atlanta, USA) ISBN: 9781282554788 Format: Electronic book text	$316.64
The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's... Read More >>

Audience Evolution: New Technologies and the Transformation of Media Audiences

Audience Evolution: New Technologies and the Transformation...
Author: Professor Philip M Napoli (Donald McGannon Communication Research Center, Fordham University) ISBN: 9781283135993 Format: Electronic book text	$174.21
No longer beholden to the programming or publication schedules of media producers, today's consumers access media... Read More >>

The Right Sensory Mix: Targeting Consumer Product Development Scientifically

The Right Sensory Mix: Targeting Consumer Product Development...
Author: Diana Derval ISBN: 9781282980570 Format: Undefined	$131.87
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Adopting and Remembering Soviet Reality. Life Stories of Lithuanian Women, 1945 ? 1970.

Adopting and Remembering Soviet Reality. Life Stories...
Author: ISBN: 9781282792845 Format: Electronic book text	$171.60
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Data-Driven Marketing

Data-Driven Marketing
Author: Mark Jeffery ISBN: 9781282548411 Format: Electronic book text	$79.07
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Collaborative Research in Management

Collaborative Research in Management
Author: Amiram Porath ISBN: 9781282839939 Format: Electronic book text	$79.07
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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

Marketing Metrics: The Definitive Guide to Measuring...
Author: ISBN: 9781282674882 Format: Electronic book text	$158.40
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Auswirkungen Von Einkaufsconvenience

Auswirkungen Von Einkaufsconvenience
Author: Andreas Ettinger ISBN: 9781299439191 Format: Electronic book text	$192.59
Soziodemographische Entwicklungen sowie ein Wertewandel in der Gesellschaft haben bei Kunden von Handelsunternehmen... Read More >>

What Americans Really Want...Really

What Americans Really Want...Really
Author: Frank I Luntz ISBN: 9781306772266 Format: Electronic book text	$99.00
No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher,... Read More >>

Trend Forecaster S Handbook

Trend Forecaster S Handbook
Author: Martin Raymond ISBN: 9781322330952 Format: Electronic book text	$158.40
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Choice-Based Conjoint Analysis

Choice-Based Conjoint Analysis
Author: Damaraju Raghavarao , James B Wiley ISBN: 9781322619101 Format: Electronic book text	$290.27
Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation,... Read More >>

The New Frugality: How to Consume Less, Save More, and Live Better

The New Frugality: How to Consume Less, Save More, and...
Author: Chris Farrell , Chris Farrell ISBN: 9781665164641 Format: Audio	$49.82
From the personal finance correspondent for public radio's Marketplace Money comes a new plan for a new economic... Read More >>

The New Frugality: How to Consume Less, Save More, and Live Better

The New Frugality: How to Consume Less, Save More, and...
Author: Chris Farrell , Chris Farrell ISBN: 9781665164658 Format: Audio	$49.82
From the personal finance correspondent for public radio's Marketplace Money comes a new plan for a new economic... Read More >>

Promotion Dynamics

Promotion Dynamics
Author: Scott A. Neslin , Harald van Heerde ISBN: 9781601982803 Format: Paperback	$198.00
Presents a comprehensive overview of the various dynamic effects of promotions. To keep the discussion centred on... Read More >>

Successful Luxury Marketing in Asia: Value Perception of High-End Mechanical Watches in the Japanese Market

Successful Luxury Marketing in Asia: Value Perception...
Author: Alessio Giulio Giacomel ISBN: 9781449999834 Format: Paperback	$237.47
The luxury market is on its way from a 'traditional conspicuous consumption model' to a new concept of luxury understanding.... Read More >>

Globalization 2.0: A Roadmap to the Future from Leading Minds

Globalization 2.0: A Roadmap to the Future from Leading...
Author: Raschid Ijioui , Heike Emmerich ISBN: 9783642011771 Format: Hardback	$184.67
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Prosumer Revisited: Zur Aktualität einer Debatte

Prosumer Revisited: Zur Aktualität einer Debatte
Author: Birgit Blättel-Mink , Kai-Uwe Hellmann ISBN: 9783531169354 Format: Paperback	$118.77
Papers from conference held March 2009 at the Wolfgang Goethe-Universit'at Frankfurt. Read More >>

Customer Preferences of Very Light Jet Air Taxi Operators, 2

Customer Preferences of Very Light Jet Air Taxi Operators,...
Author: Tim Michael Ba?a?a?attger ISBN: 9783037511770 Format: Paperback	$110.88
Very light jets are designed to constitute a new category of small, cost efficient, private jets. Their introduction... Read More >>

Building Brand Authenticity: 7 Habits of Iconic Brands...
Author: M. Beverland ISBN: 9781349368440 Format: Paperback	$314.16
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity... Read More >>

Building Brand Authenticity: 7 Habits of Iconic Brands...
Author: M. Beverland ISBN: 9780230580312 Format: Hardback	$318.26
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity... Read More >>

Basic Marketing Research & Qualtrics Pkg

Basic Marketing Research & Qualtrics Pkg
Author: Naresh K. Malhotra ISBN: 9780137155934 Format: Mixed media product	$547.35
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers... Read More >>

I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad

I Love You More Than My Dog: Five Decisions That Drive...
Author: Jeanne Bliss ISBN: 9781591842958 Format: Hardback	$60.59
A guide for business on how to become loved by their customers by making decisions in how the company is run. Read More >>

Consumerism

Consumerism
Author: Roman Espejo ISBN: 9780737745078 Format: Paperback	$76.30
Editor Roman Espejo has compiled several essays across four chapters that debate essential topics relating to consumerism.... Read More >>

Consumerism

Consumerism
Author: Roman Espejo ISBN: 9780737745061 Format: Hardback	$110.09
Editor Roman Espejo has compiled several essays across four chapters that debate essential topics relating to consumerism.... Read More >>

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