Market research books

7571 books were found.

Database Marketing: Analyzing and Managing Customers

Database Marketing: Analyzing and Managing Customers...
Author: Robert C. Blattberg , Byung-Do Kim ISBN: 9780387725789 Format: Hardback	$498.96
Database marketing is at the crossroads of technology, business strategy, and customer relationship management.... Read More >>

Treasure Hunt: Inside the Mind of the New Consumer

Treasure Hunt: Inside the Mind of the New Consumer
Author: John Butman ISBN: 9781415953341 Format: Downloadable audio file	$200.64
Read More >>

Brand Attachment: Construct, Consequences and Causes...
Author: C. Whan Park , Deborah J. McInnis ISBN: 9781601981004 Format: Paperback	$132.00
Provides a theoretical construct about the factors that underlie strong brand relationships. The authors define... Read More >>

The New Culture of Desire: 5 Radical New Strategies That Will Change Your Business and Your Life

The New Culture of Desire: 5 Radical New Strategies...
Author: Melinda Davis ISBN: 9781416593058 Format: Paperback	$50.03
This text is a pioneering work that looks into what people want and why, it blows traditional future planning theory... Read More >>

Review of Marketing Research

Review of Marketing Research
Author: Naresh K. Malhotra ISBN: 9780765620927 Format: Hardback	$277.07
Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that... Read More >>

Sensory and Consumer Research in Food Product Design and Development

Sensory and Consumer Research in Food Product Design...
Author: Howard R Moskowitz , MS Jacqueline H Beckley ISBN: 9786610932405 Format: Electronic book text	$1214.40
Read More >>

Handbook of Consumer Psychology

Handbook of Consumer Psychology
Author: Curtis P Haugtvedt (The Ohio State University, Columbus, USA The Ohio State University, Columbus, USA) ISBN: 9786611372248 Format: Electronic book text	$475.20
This handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic... Read More >>

Marketing Discourse: A Critical Perspective

Marketing Discourse: A Critical Perspective
Author: Per Skålén (Stanford University, USA) , Martin Fougère (Swedish School of Economics and Business Administration, Finland) ISBN: 9780415416696 Format: Hardback	$315.00
Read More >>

Influencer Marketing

Influencer Marketing
Author: Duncan Brown , Nick Hayes ISBN: 9780750686006 Format: Paperback	$96.99
Read More >>

Voice of the Customer

Voice of the Customer
Author: Kai Yang ISBN: 9780071465441 Format: Hardback	$202.95
Demonstrates how Design for Six Sigma's statistical methods can be deployed to identify key customer needs and assess... Read More >>

Basic Marketing Research Using Microsoft Excel Data Analysis: United States Edition

Basic Marketing Research Using Microsoft Excel Data...
Author: Alvin C Burns , Ronald F. Bush ISBN: 9780132059589 Format: Paperback	$433.83
For undergraduate Marketing Research courses. Basic Marketing Research, 2e, utilizes Excel™ add-in software for... Read More >>

Individual Behavior in Social Context

Individual Behavior in Social Context
Author: Natalia V Ovchinnikova ISBN: 9783836424523 Format: Paperback	$168.96
This study focuses on introducing behavioral components and social context into economic models and includes three... Read More >>

Love and Globalization: Transformations of Intimacy in the Contemporary World

Love and Globalization: Transformations of Intimacy...
Author: Professor Miguel Munoz-Laboy (Temple University, USA) , Mark B Padilla ISBN: 9781282297180 Format: Electronic book text	$76.53
Read More >>

Rural Marketing: Targeting the Non-urban Consumer

Rural Marketing: Targeting the Non-urban Consumer
Author: Sanal Kumar Velayudhan ISBN: 9780761935889 Format: Paperback	$100.19
Provides insights into the essential features of rural markets in India as well as challenges posed by the rural... Read More >>

Lightning in a Bottle: The Proven System to Create New Ideas and Products That Work

Lightning in a Bottle: The Proven System to Create New...
Author: David D. Minter , Michael Reid ISBN: 9781402210327 Format: Paperback	$39.47
Improves success rates from 1 in 10 to 1 in 2! Read More >>

Doing Anthropology in Consumer Research

Doing Anthropology in Consumer Research
Author: Patricia L Sunderland , Rita M Denny ISBN: 9781598740912 Format: Paperback	$83.99
Read More >>

Doing Anthropology in Consumer Research

Doing Anthropology in Consumer Research
Author: Patricia L Sunderland , Rita M Denny ISBN: 9781598740905 Format: Hardback	$347.00
Read More >>

Brick & Mortar Shopping in the 21st Century

Brick & Mortar Shopping in the 21st Century
Author: Tina M Lowrey ISBN: 9781281144430 Format: Undefined	$162.23
Brick and Mortar Shopping in the 21st Century explores how traditional retailing operates in the new competitive... Read More >>

Voice of the Customer: Capture and Analysis

Voice of the Customer: Capture and Analysis
Author: Dr Kai Yang ISBN: 9781281113399 Format: Electronic book text	$237.47
Discover All the Advantages of Using Design for Six Sigma to Develop and Build Customer Value-Based Products Voice... Read More >>

Prove It Before You Promote It

Prove It Before You Promote It
Author: Steve Cuno ISBN: 9781281938619 Format: Electronic book text	$65.87
Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and... Read More >>

Managing Global Innovation: Uncovering the Secrets of Future Competitiveness

Managing Global Innovation: Uncovering the Secrets of...
Author: Roman Boutellier , Oliver Gassmann (University of St. Gallen, Switzerland) ISBN: 9781281241801 Format: Undefined	$366.96
What are the secrets of competitive R&D on a global scale? Based on research with hundreds of R&D executives from... Read More >>

Seneca Falls and the Origins of the Women's Rights Movement. Pivotel Moments in American History

Seneca Falls and the Origins of the Women's Rights Movement....
Author: Sally McMillen ISBN: 9781281162540 Format: Electronic book text	$73.92
Read More >>

Operations Research Proceedings 2007: Selected Papers of the Annual International Conference of the German Operations Research Society (Gor)

Operations Research Proceedings 2007: Selected Papers...
Author: J Kalcsics , Stefan Nickel ISBN: 9781281241665 Format: Undefined	$630.96
This book contains selected papers from the symposium Operations Research 2007 which was held from September 5-7,... Read More >>

New Strategic Brand Management, The: Creating and Sustaining...
Author: J Noel Kapferer ISBN: 9781281228970 Format: Undefined	$193.12
The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals... Read More >>

Influencer Marketing

Influencer Marketing
Author: Lecturer in the Department of English Duncan Brown (University of Natal, Durban) , Nick Hayes, (Il ISBN: 9781281172303 Format: Electronic book text	$387.95
Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the... Read More >>

Page 268 of 303 ... 263 264 265 266 267 268 269 270 271 272 ...

Latest Reading Guide

Shopping Cart

Your cart is empty

Mailing List

Sign up now