Prove It Before You Promote It
Author:   Steve Cuno
Publisher:   Wiley
ISBN:  

9781281938619


Pages:   230
Publication Date:   01 January 2008
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Prove It Before You Promote It


Overview

Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in order to make better, evidence-based marketing decisions. This book explodes the most common and costly marketing myths and draws on real, proven science to reveal how people actually behave in the marketplace--and how you can use that to your advantage.

Full Product Details

Author:   Steve Cuno
Publisher:   Wiley
Imprint:   Wiley
ISBN:  

9781281938619


ISBN 10:   1281938610
Pages:   230
Publication Date:   01 January 2008
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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