Marketing Discourse: A Critical Perspective
Author:   Per Skålén (Stanford University, USA) ,  Martin Fougère (Swedish School of Economics and Business Administration, Finland) ,  Markus Fellesson
Publisher:   Taylor & Francis Ltd
Volume:   v. 7
ISBN:  

9780415416696


Pages:   204
Publication Date:   20 December 2007
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $315.00 Quantity:  
Add to Cart

Share |

Marketing Discourse: A Critical Perspective


Overview

Full Product Details

Author:   Per Skålén (Stanford University, USA) ,  Martin Fougère (Swedish School of Economics and Business Administration, Finland) ,  Markus Fellesson
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Volume:   v. 7
Dimensions:   Width: 15.60cm , Height: 1.70cm , Length: 23.40cm
Weight:   0.540kg
ISBN:  

9780415416696


ISBN 10:   0415416698
Pages:   204
Publication Date:   20 December 2007
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction 1. Previous Research and Analytical Framework 2. Method 3. The Chronology of Marketing Discourse 4. Early Marketing Thought (c. 1900-1960) 5. Marketing Management (c. 1950-1985) 6. Service Management 7. Discussion: Customer Orientation, 'Depth' and Self-Regulation

Reviews

Author Information

Per Skålén is Associate Professor of Business Administration at the Service Research Centre and Department of Business and Administration, Karlstad University, Sweden. Martin Fougère is Assistant Professor in the Department of Management and Organization at the Swedish School of Economics and Business Administration, Helsinki. Markus Fellesson is a Senior Lecturer in Marketing and Organization Studies at the Service Research Centre, Karlstad University, Sweden.

Tab Content 6

Author Website:  

Countries Available

All regions
Latest Reading Guide

NOV RG 20252

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now