New Strategic Brand Management, The: Creating and Sustaining Brand Equity Long Term
Author:   J Noel Kapferer
Publisher:   Kogan Page
Edition:   4th
ISBN:  

9781281228970


Pages:   560
Publication Date:   01 January 2008
Format:   Undefined
Availability:   Available To Order   Availability explained
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New Strategic Brand Management, The: Creating and Sustaining Brand Equity Long Term


Overview

The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking.

Full Product Details

Author:   J Noel Kapferer
Publisher:   Kogan Page
Imprint:   Kogan Page
Edition:   4th
ISBN:  

9781281228970


ISBN 10:   1281228974
Pages:   560
Publication Date:   01 January 2008
Audience:   General/trade ,  General
Format:   Undefined
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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