Marketing Research
Author:   David F. Birks ,  Tim Macer
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415449120


Pages:   2412
Publication Date:   11 December 2008
Format:   Mixed media product
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Marketing Research


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Full Product Details

Author:   David F. Birks ,  Tim Macer
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   4.218kg
ISBN:  

9780415449120


ISBN 10:   041544912
Pages:   2412
Publication Date:   11 December 2008
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Postgraduate, Research & Scholarly
Format:   Mixed media product
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Part 1: The Nature and Scope of Marketing Research Part 2: The Grounding and Applications of Marketing Research Part 3: Qualitative Marketing Research - Approaches and Techniques Part 4: Quantitative Marketing Research - Approaches and Techniques Part 5: Quantitative Data Analysis and the Generation of Insight

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