Marketing Research
Author:   J. Wild ,  C. Diggenes
Publisher:   Juta & Company Ltd
ISBN:  

9780702177446


Pages:   272
Publication Date:   15 January 2009
Format:   Paperback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Marketing Research


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Full Product Details

Author:   J. Wild ,  C. Diggenes
Publisher:   Juta & Company Ltd
Imprint:   Juta Legal and Academic Publishers
Dimensions:   Width: 26.00cm , Height: 1.50cm , Length: 18.00cm
Weight:   0.480kg
ISBN:  

9780702177446


ISBN 10:   070217744
Pages:   272
Publication Date:   15 January 2009
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Introduction; Perspectives on marketing research; Overview of the marketing research process; Problem definition and research objectives; Research design and proposal; Collection of secondary data; Collecting primary data: qualitative techniques; Collecting primary data: survey method; Gathering primary data: observation and experimentation; Measurement and questionnaire design; Designing the sample plan; Managing the fieldwork procedure; Preparation of primary data; Understanding and analysing statistical data; The research report; Index.

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Author Information

Jan Wiid and Colin Diggines are senior lecturers in marketing in the department of marketing and retail management at the University of South Africa.

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Latest Reading Guide

NOV RG 20252

 

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