Overview

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: - Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products. - Despite government bans, subliminal advertising is ubiquitous -- from bars to supermarkets to highway billboards. - Color can be so iconic that the sight of the robin's egg blue of a certain famous jewelry brand significantly raises women's heart rates. - Companies shamelessly borrow from religion and ritual -- like the ritual, made up by a bored American bartender, of drinking a Corona with a lime -- to seduce our interest. - Cool brands, like iPods, trigger our mating instincts. The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced --or turned off-- by marketers relentless efforts to win our loyalty, our money and our minds. Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today's consumer.

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9781415958360

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Reviews

A page-turner <br>- Newsweek <br> Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning. <br>- Fast Company <br> Lindstrom ... has an encyclopedic knowledge of advertising history and an abundance of real-world business experience <br>- The Washington Post <br> Martin Lindstrom, the boy wonder of branding, tells that the future of shopping is all in the mind <br> - The Sunday Times (UK) <br> Shatters conventional wisdom <br>- CNBC <br>.. .brings together a great many strands of research to build a fascinating case. The writing is snappy and the book's a page turner <br>- BBC Focus Magazine <br> Lindstrom's research should be of interest to any company launching a new product or brand <br>- USA Today<br> <br> Lindstrom...has an original, inquisitive mind...His new book is a fascinating look at how consumers perceive logos, ads, commercials, brands, and products. <br> - Time <br> When someone tells you that

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