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Author:   Daniel Funk (Temple University, USA) ,  Kostas Alexandris (Aristotle University of Thessaloniki, Greece) ,  Heath McDonald (Swinburne University of Technology, Australia) ,  Heath McDonald (Swinburne University of Technology, Australia)
Publisher:   Taylor & Francis Ltd
Imprint:   Butterworth-Heinemann Ltd
Dimensions:   Width: 15.20cm , Height: 1.40cm , Length: 22.90cm
Weight:   0.414kg
ISBN:  

9780750686662

ISBN 10:   0750686669
Pages:   272
Publication Date:   16 September 2008
Audience:   Professional and scholarly ,  Professional & Vocational
Replaced By:   9781138912496
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Preface Part 1 provides the reader with an introduction to sport consumer behaviour followed by a comprehensive understanding of motivation and a discussion of sport marketing activities. Chapter 1. Introduction to Sport Consumer Behaviour Chapter 2. Sport Consumer Motivation Chapter 3. Sport Consumer Decision Making Chapter 4. Sport Marketing Action Part 2 provides the reader with a comprehensive understanding of Awareness, Attraction, Attachment, and Allegiance with marketing strategies to promote sport consumption within each stage and concludes with a discussion of perceived constraints that modify or inhibit behaviour. Chapter 5. Sport Awareness Chapter 6. Sport Attraction Chapter 7: Sport Attachment Chapter 8. Sport Allegiance Chapter 9. Constraints to Sport Consumption Part 3 provides an “Event Management Checklist: A Functional Guide to Preparation and Success” to help understand marketing actions related to the development, promotion and delivery of a sport event. Chapter 10. Administrative Services 11. Facilities and Support Services 12. Special Events and Services

Reviews

'Dr. Funk makes two very important contributions with this book - he provides a comprehensive look at sport consumer behaviour and he discusses its relevance to practice such that the reader can immediately begin to think about how to put this knowledge to work.' Jay Gladden, Ph.D, Associate Dean Isenberg School of Management, University of Massachusetts

Author Information

Dr Funk has unique knowledge and skills in the areas of sport, events and tourism. He combines a strong background in Sport Marketing and Sport Consumer Behaviour with 7 years industry experience in running sporting events. Dr Funk has taught in various countries and brings an international flavour to the project.

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