Elite China: Luxury Consumer Behavior in China
Author:   Pierre Xiao Lu
Publisher:   John Wiley and Sons Ltd
ISBN:  

9780470822678


Pages:   224
Publication Date:   29 August 2008
Format:   Paperback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Elite China: Luxury Consumer Behavior in China


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Full Product Details

Author:   Pierre Xiao Lu
Publisher:   John Wiley and Sons Ltd
Imprint:   John Wiley & Sons Ltd
Dimensions:   Width: 15.30cm , Height: 1.80cm , Length: 22.90cm
Weight:   0.316kg
ISBN:  

9780470822678


ISBN 10:   0470822678
Pages:   224
Publication Date:   29 August 2008
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

"Acknowledgments ix Foreword xi Introduction: Understand China's Elite, Understand China's Future xiii Chapter 1: Luxury Consumption and China's Elite 1 Chapter 2: The Confused Concept of ""Luxury"" 19 Chapter 3: Consumer Value Systems in 21st-Century China 31 Chapter 4: A Typology of Chinese Luxury Consumers 69 Chapter 5: Habits, Lifestyles, Locations 99 Chapter 6: Opportunities for Chinese Luxury Brands 141 Conclusion 179 Appendix 195 Index 203"

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Author Information

Pierre Xiao Lu is an Assistant Professor of Marketing at Fudan University's School of Management in Shanghai and the LVMH Chair Visiting Professor of Marketing at ESSEC Paris-Singapore. He also consults for many multinational luxury firms, such as Lacoste S.A., LVMH and PPR-Gucci. Professor Lu specializes in luxury consumer behavior in China and luxury brand management in Asia. After working for several years at ESSEC's luxury industry research center, he received his Ph.D. from ESSEC Business School Paris. He has published a number of articles on the luxury industry and Chinese luxury consumers in professional and academic journals, such as AMA, AFM, Comite Colbert, Harvard Business Review China and Financial Times China. The book Luxury Brand Management: A World of Privilege (John Wiley & Sons (Asia) Pte Ltd., 2008) was translated by Professor Lu into Chinese (Shanghai People's Publishing house).

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