Questionnaire Design: How to Plan, Structure and Write Survey Material F
Author:   Ian Brace
Publisher:   Kogan Page Ltd
ISBN:  

9780749454999


Pages:   304
Publication Date:   10 April 2009
Format:   Undefined
Availability:   To order   Availability explained


Our Price $66.00 Quantity:  
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Questionnaire Design: How to Plan, Structure and Write Survey Material F


Overview

Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at how and when certain kinds of questionnaires should be used. It explains how to compose the right questionnaire for the research. The new edition includes information about online questionnaires and interviews, their problems and potential, and other useful advice about avoiding common errors.

Full Product Details

Author:   Ian Brace
Publisher:   Kogan Page Ltd
Imprint:   Kogan Page Ltd
ISBN:  

9780749454999


ISBN 10:   0749454997
Pages:   304
Publication Date:   10 April 2009
Audience:   General/trade ,  General
Format:   Undefined
Publisher's Status:   Unknown
Availability:   To order   Availability explained

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