Japanese Consumer Dynamics
Author:   Parissa Haghirian (Sophia University, Japan)
Publisher:   Palgrave MacMillan
ISBN:  

9781282999619


Pages:   264
Publication Date:   01 January 2010
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Japanese Consumer Dynamics


Overview

Today Japan is still the second largest and most important consumer market in the world. This bookdiscusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

Full Product Details

Author:   Parissa Haghirian (Sophia University, Japan)
Publisher:   Palgrave MacMillan
Imprint:   Palgrave MacMillan
ISBN:  

9781282999619


ISBN 10:   1282999613
Pages:   264
Publication Date:   01 January 2010
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

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Latest Reading Guide

NOV RG 20252

 

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