Market research books

7571 books were found.

Behavioural Economics in Consumer Policy: The Economic Analysis of Standard Terms in Consumer Contracts Revisited

Behavioural Economics in Consumer Policy: The Economic...
Author: Hanneke Luth ISBN: 9789400000865 Format: Paperback	$295.68
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IBM® SPSS® 18.0 Integrated Student Version

IBM® SPSS® 18.0 Integrated Student Version
Author: Inc. SPSS ISBN: 9780132151719 Format: CD-ROM	$299.19
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Vibrant Nation: What Boomer Women 50+ Know, Think, Do and Buy

Vibrant Nation: What Boomer Women 50+ Know, Think, Do...
Author: Stephen Reily , Carol Orsborn ISBN: 9780982455517 Format: Paperback	$65.87
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Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative

Marketing to Hispanics: A Strategic Approach to Assessing...
Author: Teresa J Soto , Terry Soto ISBN: 9781607149675 Format: Undefined	$52.77
Identifies the challenges, benefits, research, strategy and implementation necessary to successfully target the... Read More >>

Business Greatest Hits

Business Greatest Hits
Author: Kevin Duncan ISBN: 9786613194411 Format: Electronic book text	$68.59
<p>Modern business is a blur of jargon with thousands of books all purporting to hold the key to relentless success.... Read More >>

Qualitative Research Methods in Public Relations and Marketing Communications

Qualitative Research Methods in Public Relations and...
Author: Christine Daymon (Murdoch University, Australia) , Immy Holloway (University of Bournemouth, UK) ISBN: 9780415471183 Format: Paperback	$118.00
This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical... Read More >>

Qualitative Research Methods in Public Relations and Marketing Communications

Qualitative Research Methods in Public Relations and...
Author: Christine Daymon (Murdoch University, Australia) , Immy Holloway (University of Bournemouth, UK) ISBN: 9780415471176 Format: Hardback	$399.00
This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical... Read More >>

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape...
Author: Dan Ariely ISBN: 9784152091666 Format: Paperback	$133.06
Why do our headaches persist after taking a cheap painkiller but disappear when we take a more expensive one? Why... Read More >>

Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture

Ernest Dichter and Motivation Research: New Perspectives...
Author: S. Schwarzkopf , R. Gries ISBN: 9780230537996 Format: Hardback	$224.40
The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the... Read More >>

Carrots and Sticks: Unlock the Power of Incentives to Get Things Done

Carrots and Sticks: Unlock the Power of Incentives to...
Author: Professor Ian Ayres ISBN: 9780307748980 Format: Downloadable audio file	$150.48
Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that... Read More >>

A Practitioner's Guide to Public Relations Research, Measurement and Evaluation

A Practitioner's Guide to Public Relations Research,...
Author: Don Stacks , David Michaelson ISBN: 9781606491010 Format: Paperback	$73.79
Provides the business reader with the necessary understanding of the problems and promises of public relations research,... Read More >>

Essentials of International Marketing

Essentials of International Marketing
Author: Donald L. Brady ISBN: 9780765624758 Format: Paperback	$131.00
Covers the key topics for an International Marketing course in a concise, no-nonsense manner that meets the needs... Read More >>

Generation Reinvention: How Boomers Today Are Changing Business, Marketing, Aging and the Future

Generation Reinvention: How Boomers Today Are Changing...
Author: Brent Green ISBN: 9781450255332 Format: Paperback	$57.95
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The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers

The Handbook of Online and Social Media Research: Tools...
Author: Ray Poynter (The Future Place, Nottingham, UK) ISBN: 9780470710401 Format: Hardback	$86.95
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of... Read More >>

Protecting Main Street: Measuring the Customer Experience in Financial Services for Business and Public Policy

Protecting Main Street: Measuring the Customer Experience...
Author: Paul C. Lubin ISBN: 9780415996013 Format: Hardback	$305.00
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World Retail Data and Statistics

World Retail Data and Statistics
Author: Euromonitor International ISBN: 9781842645307 Format: Paperback	$1254.00
World Retail Data & Statistics valuable reference book to understand global retail trends. It is packed with retail... Read More >>

What Americans Really Want...Really: The Truth about Our Hopes, Dreams, and Fears

What Americans Really Want...Really: The Truth about...
Author: Dr Frank Luntz , L J Ganser ISBN: 9781401396336 Format: Audio	$52.77
No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher,... Read More >>

What's Mine Is Yours: The Rise of Collaborative Consumption

What's Mine Is Yours: The Rise of Collaborative Consumption...
Author: Rachel Botsman , Roo Rogers ISBN: 9781400169207 Format: Audio	$65.97
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Persuading People to Buy: Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice, or Nonprofit Organization

Persuading People to Buy: Insights on Marketing Psychology...
Author: Marcia Yudkin ISBN: 9780971640702 Format: Paperback	$42.21
"Attract Interest, Then Nail the Sale With attention spans mercilessly short, you can't afford to approach customers... Read More >>

Consumer Behavior Knowledge for Effective Sports and Event Marketing

Consumer Behavior Knowledge for Effective Sports and...
Author: Lynn R Kahle (University of Oregon, USA) , Angeline G Close (University of Texas at Austin, USA) ISBN: 9781283037396 Format: Electronic book text	$285.12
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply... Read More >>

Carrots and Sticks: Unlock the Power of Incentives to Get Things Done

Carrots and Sticks: Unlock the Power of Incentives to...
Author: Professor Ian Ayres , John H Mayer ISBN: 9780307748959 Format: Audio	$92.40
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Exploring Marketing Research, International Edition (with Qualtrics Card)

Exploring Marketing Research, International Edition...
Author: William Zikmund (Oklahoma State University) , Barry Babin (Louisiana Tech University) ISBN: 9780324788617 Format: Paperback	$212.97
Deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current... Read More >>

Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business

Secrets of the Moneylab: How Behavioral Economics Can...
Author: Kay-Yut Chen , Marina Krakovsky ISBN: 9781591843542 Format: Hardback	$68.51
Chen's groundbreaking research into human behavior turned into tangible results for Hewlett-Packard, saving the... Read More >>

Choice-Based Conjoint Analysis: Models and Designs

Choice-Based Conjoint Analysis: Models and Designs
Author: Damaraju Raghavarao (Temple University, Philadelphia, Pennsylvania, USA) , James B. Wiley (Temple University, Philadelphia, Pennsylvania, USA) ISBN: 9781420099966 Format: Hardback	$336.00
Disseminating information from researchers in various fields, this compilation presents the research themes, methods,... Read More >>

Le Robinson Suisse V3: Ou Journal D'Un Pere de Famille Naufrage Avec Ses Enfans (1829)

Le Robinson Suisse V3: Ou Journal D'Un Pere de Famille...
Author: Isabelle De Montolieu ISBN: 9781166754914 Format: Paperback	$59.03
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