Predictably Irrational: The Hidden Forces That Shape Our Decisions
Author:   Dan Ariely
Publisher:   Hayakawa Publishing/Tsai Fong Books
ISBN:  

9784152091666


Pages:   440
Publication Date:   01 October 2010
Format:   Paperback
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

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Predictably Irrational: The Hidden Forces That Shape Our Decisions


Overview

Japanese edition of Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions. The book expands on Professor Dan Ariely's bestselling and attitude changing book that set out to alter the way people think about human behavior. Why will we spend a huge amount on a luxury car, yet waste gas trying to save a few cents on getting a fill up? Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Instead our choices are systematic and predictablemaking us predictably irrational. In Japanese. Distributed by Tsai Fong Books, Inc.

Full Product Details

Author:   Dan Ariely
Publisher:   Hayakawa Publishing/Tsai Fong Books
Imprint:   Hayakawa Publishing/Tsai Fong Books
Dimensions:   Width: 13.20cm , Height: 2.50cm , Length: 18.50cm
Weight:   0.476kg
ISBN:  

9784152091666


ISBN 10:   4152091665
Pages:   440
Publication Date:   01 October 2010
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

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Latest Reading Guide

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