A Quick Start Guide to Google AdWords: Get Your Product to the Top of Google and Reach Your Customers
Author:   Mark Harnett ,  Cresta Norris
Publisher:   Kogan Page Ltd
ISBN:  

9780749460037


Pages:   128
Publication Date:   03 September 2010
Format:   Paperback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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A Quick Start Guide to Google AdWords: Get Your Product to the Top of Google and Reach Your Customers


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Full Product Details

Author:   Mark Harnett ,  Cresta Norris
Publisher:   Kogan Page Ltd
Imprint:   Kogan Page Ltd
Dimensions:   Width: 12.90cm , Height: 1.00cm , Length: 19.90cm
Weight:   0.175kg
ISBN:  

9780749460037


ISBN 10:   0749460032
Pages:   128
Publication Date:   03 September 2010
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Chapter - 00: Introduction; Chapter - 01: The quick start; Chapter - 02: The secret power of words; Chapter - 03: Google and the secret need; Chapter - 04: The secret behind pay-per-click advertising; Chapter - 05: Secrets of successful online ads; Chapter - 06: Secrets of creating a great campaign

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Author Information

Mark Harnett has played key roles building and developing internet businesses and search marketing campaigns for a number of internet start-ups and small businesses. He has also built and launched successful online advertising and lead generation products at Vicinity, Move.com, Loopnet and Experian MetaReward. He is the principal at Drak Marketing where he advises firms on search marketing and customer acquisition strategies.

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