Overview
No one in America has done more observing of more people in the last five years than Frank Luntz. In Words That Work (Hyperion, 2008), Luntz demonstrated how the power of language affects what people buy, who they vote for and what they believe in. In this new book, he pulls from his unparalleled insider knowledge to get at the heart of what Americans are thinking, saying and feeling. Luntz disassembles the preconceived notions the world has about America and lays bare all the pieces of the American condition.
Full Product Details
Author: Frank Luntz
Publisher: Hyperion
Imprint: Hyperion
Dimensions:
Width: 14.50cm
, Height: 2.00cm
, Length: 22.70cm
Weight: 0.413kg
ISBN: 9781401310417
ISBN 10: 1401310419
Pages: 336
Publication Date: 21 October 2010
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: No Longer Our Product
Availability: In Print
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Reviews
America's top companies listen to Frank Luntz because he understands what customers want and what employees think. He has a keen sense of the American psyche and an outstanding command of language that empowers and persuades. --Thomas J. Donohue, President & CEO, U.S. Chamber of Commerce
America's top companies listen to Frank Luntz because he understands what customers want and what employees think. He has a keen sense of the American psyche and an outstanding command of language that empowers and persuades. Thomas J. Donohue, President & CEO, U.S. Chamber of Commerce
America's top companies listen to Frank Luntz because he understands what customers want and what employees think. He has a keen sense of the American psyche and an outstanding command of language that empowers and persuades. --Thomas J. Donohue, President & CEO, U.S. Chamber of Commerce Frank Luntz understands the American people better than anyone I know. --Newt Gingrich, former Speaker of the House The Nostradamus of pollsters. --Sir David Frost When Frank Luntz invites you to talk to his focus group, you talk to his focus group. --President Barack Obama, spoken on June 28, 2007, to a PBS-sponsored focus group following the Democratic presidential debate at Howard University
Author Information
Frank Luntz is one of the most respected communication professionals in America today. He has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients here and abroad. He has developed campaigns for Merrill Lynch, Federal Express, AT&T, Pfizer, and McDonalds. Dr. Luntz is the first resource media outlets turn to when they want to understand American voters. His recurring segments on MSNBC/ CNBC during the 2002 election cycle won an Emmy. Dr. Luntz lives in Alexandria, VA.
