Full Product Details
Author: Margot A. Wallace
Publisher: AltaMira Press
Imprint: AltaMira Press
Dimensions:
Width: 15.50cm
, Height: 1.20cm
, Length: 23.20cm
Weight: 0.306kg
ISBN: 9780759118096
ISBN 10: 0759118094
Pages: 160
Publication Date: 16 January 2010
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Reviews
Margot Wallace correctly argues that there is no substitute for immersing yourself in your institution's visitor experience. She offers a range of ways to do that, all of which involve 'walking around' your museum in your own shoes and a few other people's shoes. You will, no doubt, be surprised by what you find—a lot more information than surveys, touch-screen polls, and interviews provide. This melding of observational research with more traditional quantitative and qualitative methods is already a major trend in retail research. Museum professionals cannot afford to fall behind this curve. The good news is you can put many of Wallace's ideas to work for you without hiring an expensive consultant or doubling the size of your research budget. -- John G. Rodman, Preservation Society of Newport County
Margot Wallace correctly argues that there is no substitute for immersing yourself in your institution's visitor experience. She offers a range of ways to do that, all of which involve 'walking around' your museum in your own shoes and a few other people's shoes. You will, no doubt, be surprised by what you find a lot more information than surveys, touch-screen polls, and interviews provide. This melding of observational research with more traditional quantitative and qualitative methods is already a major trend in retail research. Museum professionals cannot afford to fall behind this curve. The good news is you can put many of Wallace's ideas to work for you without hiring an expensive consultant or doubling the size of your research budget.--John G. Rodman
Margot Wallace correctly argues that there is no substitute for immersing yourself in your institution's visitor experience. She offers a range of ways to do that, all of which involve 'walking around' your museum in your own shoes and a few other people's shoes. You will, no doubt, be surprised by what you find-a lot more information than surveys, touch-screen polls, and interviews provide. This melding of observational research with more traditional quantitative and qualitative methods is already a major trend in retail research. Museum professionals cannot afford to fall behind this curve. The good news is you can put many of Wallace's ideas to work for you without hiring an expensive consultant or doubling the size of your research budget. -- John G. Rodman, Preservation Society of Newport County
Author Information
Margot A. Wallace is associate professor of marketing communication at Columbia College Chicago. She is the author of Museum Branding: How to Create and Maintain Image, Loyalty, and Support.
