Sales & marketing books

Um die Kunden- und Anbieterperspektive gemeinsam zu verfolgen,haben die Autoren das Analyse-, Gestaltungs- und Steuerungsinstrument...  Read More >>

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Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments...  Read More >>

This book is a collection of studies that explores the adoption, applications, and implications of emerging technologies...  Read More >>

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data...  Read More >>

Selling Is an Away Game is a comprehensive guide designed to challenge traditional sales methods and transform how...  Read More >>

Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments...  Read More >>

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data...  Read More >>

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s...  Read More >>

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This book, a second offering after the successful first edition, shows how to build successful luxury brands using...  Read More >>

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​Dieses essential ist ein praxisorientierter Leitfaden für das Eventmanagement und hilft Ihnen bei der Auswahl der...  Read More >>

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This book describes how cooperation between companies and non-profit organizations can be successfully structured....  Read More >>

Auf Basis von Experteninterviews mit Branchenkennern folgt dann ein Ausblick, welche Chancen und Risiken mit dem...  Read More >>

This text provides a roadmap to enable companies to leverage brand value and expand into other product categories...  Read More >>

Dieser Quick Guide gibt einen Überblick über Compliance, ESG und Investigations in Emerging Markets im Kontext wachsender...  Read More >>

Anschließend müssen die Prozesse in eine Prozesslandkarte eingebunden, die Kompetenzprofile den neuen Anforderungen...  Read More >>

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Offers a compelling solution to the agricultural industry’s challenges. The book demonstrates the transformative...  Read More >>

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This book examines the impact of the COVID-19 pandemic on tourism performance in Africa. It covers a wide range...  Read More >>

This text provides a roadmap to enable companies to leverage brand value and expand into other product categories...  Read More >>