Advertising books

This book delves into the intersection of technology, consciousness, and business, offering a unique blend of technical...  Read More >>

In this compelling sequel, The Attention Economy: A Category Blueprint, takes an in-depth look into the dynamic...  Read More >>

The Routledge Handbook of Sport Communication offers a comprehensive and in-depth survey of the contemporary discipline...  Read More >>

The book addresses and documents a gap in BM research and the BM community - but also proposes a generic definition...  Read More >>

This book is a complete guide to learning the critical selling and negotiation skills to gain a competitive edge...  Read More >>

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In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing...  Read More >>

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Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging...  Read More >>

This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses,...  Read More >>

This concise textbook provides a comprehensive and clear overview of Advertising theory and practice.Written by...  Read More >>

This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media...  Read More >>

This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media...  Read More >>

** Companion to the $100M Leads ** You can get 2x, 10x, or 100x more leads than you currently are withoutchanging...  Read More >>

** más de 1.000.000 de copias vendidas de la serie de 100 millones de dólares. ** ¡Compañero de las Ofertas de 100...  Read More >>

** más de 1.000.000 de copias vendidas de la serie de 100 millones de dólares. ** ¡Compañero de las Ofertas de 100...  Read More >>

** Companion to the $100M Leads ** You can get 2x, 10x, or 100x more leads than you currently are withoutchanging...  Read More >>

This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading global educational...  Read More >>

What if marketing your nonprofit could be easier and more impactful than you ever imagined? Simple. Actionable....  Read More >>

Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms...  Read More >>

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In 2016, wildfires devastated Fort McMurray, Alberta. Eighty Six thousands residents were displaced, and twenty-four...  Read More >>

Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate...  Read More >>

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Uncovers the devastating psychological, social and environmental costs of advertising  Read More >>