Overview

Full Product Details

Author:   Angeline Close Scheinbaum (The University of Texas at Austin, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.635kg
ISBN:  

9781032670515

ISBN 10:   1032670517
Pages:   228
Publication Date:   30 September 2024
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

PART 1: Cancelling Cancel Culture: How it Can Hurt People, Brands, and Sport Organizations 1. Corporate Cancel Culture: A Framework of Dimensions of Moral Cognition in Cancel Culture and a Catalog of Corporate Cancellation Events 2. Cancel Culture for Human Brands and Firms: Punishment versus Accountability 3. Dark Side of Social Media: Cancel Culture in Sports Organizations PART 2: Misinformation and Social Media: How Coordinated Influence Operations Use Social 4. Paths to Influence: How Coordinated Influence Operations Affect the Prominence of Ideas 5. The Spread of Misinformation and Its Potential Threats: A Motivational Theory Approach PART 3: Influencers and Memes: How Even the Fun Aspect of Social Media has Downsides for Brands and Societal-Well Being 6. The Dark Side of Social Media Influencers for Brands 7. The Dark Side of Social Media Livestream for Brands and Profits 8. The Dark Side of Memes for Brands and Society

Reviews

With the increasing relevance of social media in the business world today, understanding ‘corporate cancel culture’ is extremely important to maintaining relevancy. As social media continues to evolve, considering consumer perceptions of companies through the lens of social media is critical for upholding and protecting reputation, managing public relations and guiding leadership decisions. Companies and social media users who wish to preserve their brands would be wise to read this book. - Wendy York, Dean, Wilbur O. and Ann Powers College of Business, Clemson University This research-based book examines ‘corporate cancel culture’ and how it affects brands and business. Chapters on misinformation, cancel culture, the dark side of memes, and issues with livestream social media shopping provide a modern take for marketers and social media users alike. - Jonah Berger, Wharton School Professor and bestselling author of The Catalyst and Contagious

“With the increasing relevance of social media in the business world today, understanding ‘corporate cancel culture’ is extremely important to maintaining relevancy. As social media continues to evolve, considering consumer perceptions of companies through the lens of social media is critical for upholding and protecting reputation, managing public relations and guiding leadership decisions. Companies and social media users who wish to preserve their brands would be wise to read this book.” Wendy York, Dean, Wilbur O. and Ann Powers, College of Business, Clemson University “This research‑based book examines ‘corporate cancel culture’ and how it affects brands and business. Chapters on misinformation, cancel culture, the dark side of memes, and issues with livestream social media shopping provide a modern take for marketers and social media users alike.” Jonah Berger, Wharton School Professor and bestselling author of The Catalyst and Contagious

Author Information

Angeline Close Scheinbaum (PhD, University of Georgia) is a scholar of consumer behavior and integrated brand promotion with a focus on contexts of sport and e‑commerce/social media. Within branding, she measures event sponsorships and their economic impact, fanbase psychographics and behavior, consumer brand perception, and experiential marketing effects. She has worked with global brand sponsors such as Ford, Dodge, Volkswagen, Suzuki, Mazda, and Lexus. Dr. Scheinbaum is co‑author or editor of Advertising & Integrated Brand Promotion, Consumer Behavior Knowledge for Effective Sports and Event Marketing, Online Consumer Behavior: Theory and Research in Advertising, Social Media, and E‑Tail, The Dark Side of Social Media: A Consumer Psychology Perspective, and The Darker Side of Social Media: Consumer Psychology and Mental Health.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions