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OverviewFull Product DetailsAuthor: Karen Nelson-FieldPublisher: Springer Verlag, Singapore Imprint: Palgrave Macmillan Edition: 1st ed. 2024 ISBN: 9789819700837ISBN 10: 9819700833 Pages: 200 Publication Date: 11 June 2024 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Forthcoming Availability: Not yet available  This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release. Table of ContentsChapter 1 The First Episode.- Chapter 2 Big Little Learnings.- Chapter 3 Attention Science Becomes a Science.- Chapter 4 The Reinvention of Invention.- Chapter 5 A Guide to Now and Next.- Chapter 6 From Realization to Action: the diary of a CPO.- Chapter 7 The Investors.- Chapter 8 Attention to Ethics.- Chapter 9 Back to the Future Gazing.ReviewsAuthor InformationDr. Karen Nelson-Field, a prominent media science re- searcher, has helped transform media measurement on a global scale. An advisor to major media agencies and global brands, she’s a sought-after speaker and author of best sellers “Viral Marketing” and “The Attention Economy and How Media Works.” Her work has featured in top publications such as AdAge, Bloomberg Business, CNBC, Forbes, and Wall Street Journal. As CEO of Amplified Intelligence, she leads in omnichannel human-led measurement, offering innovative solutions in attention collection, media planning, and in-flight measurement, guiding the industry through the complexities of media measurement. Tab Content 6Author Website:Countries AvailableAll regions |
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