Advertising books

This is a fun look at a medium that can be felt but can't be seen. That's the power of radio.  Read More >>

With *Sales Success Secrets: Turning Prospects into Thankful Clients*, unlock the key to turning possible leads...  Read More >>

Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers,...  Read More >>

The Brand Revolution: How Purpose is Evolving"" is a forward-thinking exploration of how brand purpose is transforming...  Read More >>

In 2016, wildfires devastated Fort McMurray, Alberta. Eighty Six thousands residents were displaced, and twenty-four...  Read More >>

Magnetic Marketing: The Secret Formula for Effortless Customer AttractionTransform Your Business from a Customer...  Read More >>

SHAPE YOUR BUSINESSES INTO A PROFITABLE WEALTH CREATOR Do you feel like you aren't getting what you expected...  Read More >>

Unveil the hidden forces shaping your buying decisions in ""Branding Exposed: The Secret Strategies That Make You...  Read More >>

Provides an overview of Freud’s psychoanalytic theories and uses them as a lens through which to view media and...  Read More >>

Prepare yourself for an immersive journey into the digital landscape of customer feedback mastery with this groundbreaking...  Read More >>

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Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing,...  Read More >>

This book explores the rise of promotional communication with a particular focus on public relations (PR) and its...  Read More >>

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This book draws on insights from finance and accounting research, economics, and psychology as well as media and...  Read More >>

""The Leadership Advantage: How to Cultivate Leadership Skills That Drive Success"" is your ultimate guide to personal...  Read More >>

This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl...  Read More >>

Free advertising seems like an impossibility. There are ways to save on advertising costs, however, with a little...  Read More >>

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to...  Read More >>

The digital marketing landscape is a vast and often daunting world for those just starting out. As a passionate...  Read More >>

This comprehensive guide covers essential Digital marketing strategies, including SEO techniques, social media marketing,...  Read More >>

Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching...  Read More >>

Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching...  Read More >>

"""Insta-Success: The Ultimate Guide to Building Your Brand and Growing Your Business on Instagram"" is a comprehensive...  Read More >>