Advertising books

This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to...  Read More >>

Your guide to transforming your business with spatial computing, featuring real use cases and proof points of augmented...  Read More >>

You've published your book... ...but how do you get noticed? Mastering Amazon Ads is crucial for boosting visibility...  Read More >>

A delightful primer on early-to-mid-20th-century Japan’s fruitful fusion of music and design, as materialized in...  Read More >>

Dale L. Roberts simplifies Amazon Ads, offering practical steps to help authors boost book sales. Learn how to set...  Read More >>

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Drawing upon the research in the Editors first book Charity Marketing: Contemporary Issues, Research and Practice,...  Read More >>

Drawing upon the research in the Editors first book Charity Marketing: Contemporary Issues, Research and Practice,...  Read More >>

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Brand Momentum presents a transformative brand measurement system that harnesses the two most powerful forces that...  Read More >>

The definitive account of German graphic designer Bernhard, who is heralded as the father of the sachplakat, or...  Read More >>

Brand Momentum presents a transformative brand measurement system that harnesses the two most powerful forces that...  Read More >>

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This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading global educational...  Read More >>

Are you ready to take your marketing campaigns to the next level? Get the playbook for proven strategies and real-world...  Read More >>

This book examines the complexities of unintended consequences of social media that often impact brands and companies...  Read More >>

Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital...  Read More >>

Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital...  Read More >>

Are You Tired of Watching Your Competitors Win While You Struggle to Keep Up? You've tried the webinars, attended...  Read More >>

Transforming your YouTube channel in 2024 and 2025 requires a blend of creativity, strategy, and a keen understanding...  Read More >>

Building a network that truly influences and enriches your life is no small feat, but it's one of the most rewarding...  Read More >>

Este libro no es solo una guía para quienes buscan crear campañas publicitarias efectivas, sino un manifiesto para...  Read More >>

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