Overview

What if marketing your nonprofit could be easier and more impactful than you ever imagined? Simple. Actionable. Tailored to You. Marketing Basics for Nonprofits is your step-by-step guide to turning marketing from an overwhelming task into a powerful tool for growth and outreach. This book meets you exactly where you are and helps you get where you want to go. Before diving into the how, we'll explore the why. Through a simple but insightful assessment, you'll define your nonprofit's unique goals. Then, you'll learn how to develop a marketing plan with clear, achievable strategies that suit your specific needs. This book will help you: Clarify your mission and set measurable goals Explore both free and paid marketing strategies Build a solid website that truly reflects your organization Choose the right platforms and tools for your nonprofit Master social media with easy-to-follow, step-by-step guidance Create a strategy that's both manageable and effective As a nonprofit leader, you juggle countless responsibilities, and marketing often falls to the bottom of the list. Yet, marketing is crucial-it's what attracts donors, builds community, and ensures your organization is remembered. With Marketing Basics for Nonprofits, marketing doesn't have to be a daunting task. It will move from the ""to-do"" list to a strategy that works for you.

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Jen Esparza has spent her career in the creative industry and has provided marketing for a variety of campaigns, running the gamut from government programs to children's theater. As the owner of an agency that focuses on marketing for small businesses and nonprofits, she appreciates nonprofit leaders and has an unwavering passion for helping them succeed. Trusted by her clients and inspired by the celebration of their successes, she has written this book to help more nonprofits achieve their goals through strategic marketing. This is her second book, following the success of Marketing Basics for Your Small Business.Jen lives in Northern California with her husband and two children.

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