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A major issue globally revolves around the urgent need to reshape our education system, aligning it with the ambitious... Read More >>
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the... Read More >>
Learn how to use data more effectively to develop compelling evidence-based stories that influence, persuade and... Read More >>
Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using... Read More >>
As Millennials and Gen Z grow their influence in the workplace, side hustling and overemployment are emerging from... Read More >>
This book provides basic knowledge and understanding for successful sports sponsorship. The structure of the book... Read More >>
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech... Read More >>
This interdisciplinary book explores how CO2 can become a resource instead of a waste, and as such, be a tool to... Read More >>
Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous... Read More >>
The world's industrial and economic principles are shifting. Three major transitions are underway: towards the use... Read More >>
This book shows how managers at all levels of the company can master the challenges of sustainable corporate management... Read More >>
Presents knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools... Read More >>
Dies soll durch die Umsetzung von inkrementellen, radikalen oder disruptiven Geschäftsmodellinnovationen gelingen,... Read More >>
