Sales & marketing books

Rethinking Business and Management offers a timely and critical examination of how business and management are being...  Read More >>

An exciting introduction to agency life, this insider’s view of professional PR firms equips you to create a successful...  Read More >>

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An exciting introduction to agency life, this insider’s view of professional PR firms equips you to create a successful...  Read More >>

Musik wirkt subtil und mit großer psychologischer Kraft. Dieses Essential zeigt kompakt und verständlich, wie Songs,...  Read More >>

Kommunalverwaltungen stehen unter wachsendem Erwartungsdruck: Transparenz, Dialog und eine kritische Öffentlichkeit...  Read More >>

The SAGE Handbook of Luxury Brand Management is the essential guide to understanding, managing, and innovating in...  Read More >>

This book features the second volume of the proceedings of the 12th International Conference of the International...  Read More >>

This conference proceedings focuses on how marketing continues to evolve in response to technological innovation,...  Read More >>

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Innenstädte stehen unter Druck: Durch verändertes Konsumverhalten, den zunehmenden E-Commerce, ökologische und demografische...  Read More >>

Dieses Buch zeigt, wie Sie Social Media gezielt für Ihre berufliche Entwicklung nutzen und eine starke, überzeugende...  Read More >>

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This textbook demonstrates the application of recent advancements in data science to address various marketing issues....  Read More >>

Dieses Buch leistet einen Beitrag für ein effizientes Kundenmanagement im digitalen Wandel mit Case Studies zu ausgewählten...  Read More >>

Dieses essential bietet einen kompakten und praxisnahen Überblick über die zentralen Aspekte des Ethnomarketings....  Read More >>

Dieses essential erklärt kompakt und auf den Punkt, wie Unternehmen Sponsoring im Profisport professionell und wirkungsvoll...  Read More >>

If you have ever set a bold goal, meant it sincerely, and then watched it collapse under a normal week, you are...  Read More >>

Saying yes can look like generosity - until it starts costing you your sleep, your weekends, and your good temper....  Read More >>

Germany's auto industry has long been more than a business: it has been a pillar of national identity, export strength,...  Read More >>

Working hard but still not seeing the profits you deserve? You're not alone. Most business owners aren't failing...  Read More >>

The Serving Salesperson is both an inspiring story and a practical guide, revealing how a serving mindset elevates...  Read More >>

In developed countries people still place great emphasis on materialistic possessions for a happy life; however,...  Read More >>

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