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OverviewFull Product DetailsAuthor: Anne W. Njathi , Brandi WatkinsPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.570kg ISBN: 9781032689616ISBN 10: 1032689617 Pages: 214 Publication Date: 07 June 2024 Audience: College/higher education , Tertiary & Higher Education Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationAnne W. Njathi (Ph.D. North Carolina State University) is a data-driven digital marketer and chartered marketer (ACIM) with over 10 years of industry experience in building sustainable brands in Africa. As an assistant professor at Pepperdine University, her research focuses on digital technologies, the creator economy, internet governance and FinTech, from an emerging market perspective. Brandi Watkins (Ph.D., APR, The University of Alabama) is an associate professor in the School of Communication at Virginia Tech. Her research examines the role of digital and social media in facilitating organization-public relationships, brand communication and social change. Tab Content 6Author Website:Countries AvailableAll regions |
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