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This book studies the use of digital marketing across the economic, social, and political sectors of India. It looks... Read More >>
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This timely volume brings together various issues in Muslim consumer cultures and provides a comprehensive account... Read More >>
The book aims to evaluate social media users’ attitude towards social media advertising in mainland China. Read More >>
Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related... Read More >>
This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures... Read More >>
The fifth Factor X publication from the Federal Environment Agency (Umweltbundesamt, UBA), The Impossibilities of... Read More >>
Dark Sides of the Startup Nation sheds light onto the problematic and sometimes contradictory myth that entrepreneurship... Read More >>
This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and... Read More >>
This book explores the impact of cultural conditions on the financial reporting quality of public companies preparing... Read More >>
Trust, Digital Business and Technology: Issues and Challenges presents and discusses the main issues and challenges... Read More >>
"This book examines returns on experience and managerial practices to generate deeper collaboration, intensify co-creation,... Read More >>
Country of origin and consumer ethnocentrism are evolving constructs as consumers’ perception towards country, state... Read More >>
Rejecting ‘one size fits all’ approaches, and mindful of different understandings of the term, Partnership and Transformation... Read More >>
Trade Unions and Regions: Better Work, Experimentation, and Regional Governance is about the place of workers and... Read More >>
This volume presents a collection of different views and perspectives, featuring both theoretical and empirical... Read More >>
This book sheds new light on the role businesses can play in contributing to sustainability objectives, and how... Read More >>
This book analyses the household demand for consumer goods using a diverse database, consisting of 45 developed... Read More >>
This book suggests a robust risk management maturity model and illustrates the application in crisis situations.... Read More >>
This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication... Read More >>
