Market research books

1661 books were found.

Driving Loyalty: Turning Every Customer and Employee...
Author: Kirk Kazanjian ISBN: 9780385346948 Format: Hardback	$49.46 $54.95
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Managerial Discretion and Performance in China

Managerial Discretion and Performance in China
Author: Hagen Wulferth ISBN: 9783642358364 Format: Hardback	$313.98 $348.87
Using a representative sample of double-blind interviews with managers of more than 450 firms in China, this book... Read More >>

Influence in 30 Minutes - The Expert Guide to Robert B. Cialdini's Critically Acclaimed Book

Influence in 30 Minutes - The Expert Guide to Robert...
Author: The 30 Minute Expert Series ISBN: 9781623151515 Format: Paperback	$6.92 $7.69
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Consumer Research Methods

Consumer Research Methods
Author: James Fitchett , Andrea Davies ISBN: 9781446208502 Format: Hardback	$1248.04 $1386.72
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The Mobile Wave: How Mobile Intelligence Will Change Everything

The Mobile Wave: How Mobile Intelligence Will Change...
Author: Michael Saylor ISBN: 9780306822537 Format: Paperback	$21.01 $23.34
Michael J. Saylor, CEO of MicroStrategy, presents The Mobile Wave, a ground-breaking analysis of the impact of... Read More >>

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

Questionnaire Design: How to Plan, Structure and Write...
Author: Ian Brace ISBN: 9780749467791 Format: Paperback	$58.50 $65.00
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Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics

Monster Loyalty: How Lady Gaga Turns Followers Into...
Author: Jackie Huba ISBN: 9781591846505 Format: Hardback	$32.78 $36.42
Behind Lady Gaga's showmanship lies another achievement: her wildly successful strategy for attracting and keeping... Read More >>

Brand Growth Barriers
Author: Ralph Kruger , Andreas Stumpf ISBN: 9783642371073 Format: Hardback	$105.09 $116.76
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Innovative China

Innovative China
Author: Taco C. R. van Someren , Shuhua van Someren-Wang ISBN: 9783642362361 Format: Hardback	$118.17 $131.30
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America's Romance with the English Garden

America's Romance with the English Garden
Author: Thomas J. Mickey ISBN: 9780821420355 Format: Paperback	$35.41 $39.34
The 1890s saw a revolution in advertising. Cheap paper, faster printing, rural mail delivery, railroad shipping,... Read More >>

Organizations and Social Networking: Utilizing Social Media to Engage Consumers

Organizations and Social Networking: Utilizing Social...
Author: Li , Stanley Loh ISBN: 9781466640269 Format: Hardback	$229.90 $255.45
The modern business landscape demands that organizations maintain an online presence to network with their customers... Read More >>

Exhibit Marketing and Trade Show Intelligence

Exhibit Marketing and Trade Show Intelligence
Author: Klaus Solberg Soilen ISBN: 9783642367922 Format: Hardback	$118.17 $131.30
Serving as a helpful resource for practitioners as well as students of event marketing, this book focuses on successful... Read More >>

Development and Sustainability

Development and Sustainability
Author: Sarmila Banerjee , Anjan Chakrabarti ISBN: 9788132211235 Format: Hardback	$366.53 $407.26
This book examines the intertwined currents shaping the new economic map of India: globalization and sustainability.... Read More >>

Blind Spot: Why We Fail to See the Solution Right in Front of Us: How Finding a Solution to One of the World's Greatest Mysteries with the Verifier Method Changes the Way We Approach Success

Blind Spot: Why We Fail to See the Solution Right in...
Author: Gordon Rugg , Joseph D'Agnese ISBN: 9780062097903 Format: Hardback	$36.77 $40.86
In the tradition of Malcolm Gladwell and Dan Ariely, Rugg provides new tools to solve problems and crack codes.... Read More >>

Der Einfluss Von Neuen Medien Auf Die Brand Equity:...
Author: Sebastian Behre ISBN: 9783631639702 Format: Hardback	$108.97 $121.08
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Open Evaluation: Integrating Users into the Selection of New Product Ideas

Open Evaluation: Integrating Users into the Selection...
Author: Jorg Haller ISBN: 9783834944863 Format: Paperback	$105.09 $116.76
Selecting new product or service ideas that are worthwhile to be exploited has always been a major challenge to... Read More >>

Hybrid Value Creation

Hybrid Value Creation
Author: Vivek K. Velamuri ISBN: 9783834939609 Format: Paperback	$105.03 $116.70
Deals with hybrid value creation, that is, the process of generating additional value by innovatively combining... Read More >>

Major Food and Drink Companies of the World 2013

Major Food and Drink Companies of the World 2013
Author: Graham & Whiteside ISBN: 9781860997976 Format: Paperback	$1793.24 $1992.49
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The Future of Thermal Comfort in an Energy- Constrained World

The Future of Thermal Comfort in an Energy- Constrained...
Author: Tim Law ISBN: 9783319001487 Format: Hardback	$235.16 $261.29
Tracing scientific and business factors that have resulted in air-conditioning being a major contributor to climate-change,... Read More >>

Design to Survive: 9 Ways an Ikea Approach Can Fix Health Care and Save Lives

Design to Survive: 9 Ways an Ikea Approach Can Fix Health...
Author: Pat Mastors ISBN: 9781614484332 Format: Paperback	$23.58 $26.20
Stunned that 200,000 people die each year from unintended medical harm, and reeling the unexpected preventable death... Read More >>

Food Consumer Science: Theories, Methods and Application to the Western Balkans

Food Consumer Science: Theories, Methods and Application...
Author: Dominique Barjolle , Matthew Gorton ISBN: 9789400759459 Format: Hardback	$182.61 $202.90
This book explores the main methods, models and approaches of food consumer science applied to six countries of... Read More >>

Chinese Tax Law and International Treaties

Chinese Tax Law and International Treaties
Author: Lorenzo Riccardi ISBN: 9783319002743 Format: Hardback	$143.20 $159.11
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The Language of Consumers: Strategic Brand Building...
Author: David Luna (Zicklin School of Business, City University of New York, USA) , Dawn Lerman (Fordham University, USA) ISBN: 9780415806749 Format: Paperback	$60.37 $67.07
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Managing Customer Trust, Satisfaction, and Loyalty Through Information Communication Technologies

Managing Customer Trust, Satisfaction, and Loyalty Through...
Author: Riyad Eid ISBN: 9781466636316 Format: Hardback	$229.90 $255.45
Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology... Read More >>

Latino Boom II: Catch the Biggest Demographic Wave Since the Baby Boom

Latino Boom II: Catch the Biggest Demographic Wave Since...
Author: Chiqui Cartagena ISBN: 9781937504519 Format: Paperback	$36.72 $40.80
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