Market research books

First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of...  Read More >>

First Published in 1965, The Marketing of Industrial Products is the product of diverse talents and experiences....  Read More >>

In this book, international academicians and researchers will discuss the influence and potential of gamification...  Read More >>

This book illustrates how money and marketing, in combination with general trends, play decisive roles in shaping...  Read More >>

This book illustrates how money and marketing, in combination with general trends, play decisive roles in shaping...  Read More >>

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Today's businesses face the pressing challenge of how to effectively engage and build lasting relationships with...  Read More >>

This book analyses consumer behaviour through an understanding of neuroscience that assumes human behavior to have...  Read More >>

This collection examines a key new development in the contemporary marketing landscape, the relationship between...  Read More >>

Today’s businesses face the pressing challenge of how to effectively engage and build lasting relationships with...  Read More >>

This book concentrates on understanding the relationship of religiosity with various aspects of consumption and...  Read More >>

Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs’...  Read More >>

Projective Techniques and Sort-Based Research Methods offers a brief introductory guide to the use of these exciting,...  Read More >>

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing...  Read More >>

This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media...  Read More >>

This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media...  Read More >>

Social media plays an important role for businesses and consumers. The importance of social media does not only...  Read More >>

In dem vorliegenden Buch wird eine neuartige Methodik zur kontinuierlichen Prognose der Wertbeiträge von Werbekanälen...  Read More >>

In today’s dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge...  Read More >>

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Unlock a world of opportunity, purpose, and income with this empowering guide tailored for seniors looking to explore...  Read More >>

Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer...  Read More >>

Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer...  Read More >>

Competitive advantage is the core of a winning strategy. This book helps a business create a competitive advantage....  Read More >>

A powerful and practical way to uncover an organization's culture through the language it uses.  Read More >>