Market research books

This book explores multifaceted dimensions of economic crisis management including strategies and trends post-crisis....  Read More >>

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This book discusses current trends, challenges, and opportunities in the fields of business, hospitality, and tourism,...  Read More >>

In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough...  Read More >>

"""Teaching Statistical Research Techniques: Strategies and Resources for Teachers and Professors"" is a comprehensive...  Read More >>

This book examines the social entrepreneurship strategies of nonprofit organizations (NPOs), with a focus on the...  Read More >>

The remarkable convergence of digitalization and manufacturing is reshaping industries, ushering in an era known...  Read More >>

The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management...  Read More >>

A step-by-step guide to building a million-dollar company and having fun along the way, from a man who's done it...  Read More >>

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This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury...  Read More >>

Authored by industry experts, this comprehensive guide is your roadmap to transforming a love for coffee into a...  Read More >>

Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in...  Read More >>

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This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools...  Read More >>

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools...  Read More >>

With a full course of wisdom, from conception to execution, this book is the mentor every future restaurant owner...  Read More >>

This book is not just a guide but an inspiring story of transformation, ideal for anyone who dreams of making their...  Read More >>

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This book discusses current trends, challenges, and opportunities in the fields of business, hospitality, and tourism,...  Read More >>

"This book, ""Advanced Quantitative Techniques: A Comprehensive Guide,"" is designed to navigate the intricacies...  Read More >>

"Sumérgete en el apasionante mundo del ""Marketing de Afiliados Fácil"", donde la promoción y la generación de ingresos...  Read More >>