Connecting With Consumers Through Effective Personalization and Programmatic Advertising
Author:   Jorge Remondes ,  Paulo Madeira ,  Carlos Alves
Publisher:   IGI Global
ISBN:  

9781668491461


Pages:   308
Publication Date:   31 January 2024
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Connecting With Consumers Through Effective Personalization and Programmatic Advertising


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Author:   Jorge Remondes ,  Paulo Madeira ,  Carlos Alves
Publisher:   IGI Global
Imprint:   IGI Global
Weight:   0.272kg
ISBN:  

9781668491461


ISBN 10:   166849146
Pages:   308
Publication Date:   31 January 2024
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Jorge Remondes is a Professor at Higher Institute of Accounting and Administration of Porto, Polytechnic of Porto (ISCAP/PP), and Higher Institute of Entre Douro and Vouga (ISVOUGA), Portugal. Researcher at The Centre for Organisational and Social Studies of the Polytechnic of Porto (CEOS.PP) . Editor-in-chief at International Journal of Marketing, Communication and New Media. Author. Trainer of Executives and at the Ministry of Foreign Affairs of Portugal.

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