Market research books

This book offers new, critical perspectives on the impact of “life-enhancing” technological advancements on consumer...  Read More >>

The book analyses how the past - material (the historic built environment) and intangible (routines, practices and...  Read More >>

Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and...  Read More >>

This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their...  Read More >>

This book offers a comprehensive outlook of visual research methods in the field, highlighting their value and offering...  Read More >>

GeneSeis: Descifrando las generaciones en el mundo moderno es un viaje fascinante a trav�s de las complejas din�micas...  Read More >>

Are you struggling to keep your customers engaged after the initial sale? Mastering Customer Onboarding is...  Read More >>

The groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer...  Read More >>

This playbook is the elite guide to building a ROCKSTAR business. It leads the creative mind through a series of...  Read More >>

Critically examines existing research paradigms and proposes a fresh agenda for audience sociology, providing a...  Read More >>

By exploring regenerative practices, the book offers a roadmap for industry stakeholders to transition towards sustainable...  Read More >>

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By emphasizing the crucial role of data in crafting great marketing strategies, this book advocates for a deep understanding...  Read More >>

Understanding consumer behavior in today’s digital landscape is more challenging than ever. Businesses must navigate...  Read More >>

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A groundbreaking publication, crafted by leading experts in the field, which addresses the pressing issues surrounding...  Read More >>

Give to get! Your company’s generosity can actually INCREASE your profits, not take away from them.  Read More >>

Your core customer base is about to be made up of the generation you don’t understand, and perhaps not even like....  Read More >>

Rapid digitalization has led to the evolution of customer behaviour and for any business it has become imperative...  Read More >>

Does altruism exist? Can altruism be an explanatory to human behaviour? Is there room for altruism in marketing?...  Read More >>

Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements....  Read More >>

Are you struggling to keep your customers engaged after the initial sale? This international bestseller is your...  Read More >>

Many people are conducting eCommerce business but are they doing it correctly, where's the opportunity, this is...  Read More >>

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Today’s noisy, digital world has undermined our ability to focus, resulting in new rules for creating persuasive...  Read More >>