Overview

This playbook is the elite guide to building a ROCKSTAR business. It leads the creative mind through a series of exercises, taking a passionate business idea to incept a business paradigm. It is designed to provide structure, tools, and timed exercises to focus on the business that will drive your passion. In Dr. Kovach's other books, she discusses building projects and various initiatives from inception to completion, on time, on budget, and with high quality.This book is the precursor, beginning with ideation and working through business inception.An American staple growing up for many children is to have lemonade stand. Whether the inspiration is to make money, fundraise, create the best lemonade on the street, or to do something different with friends, it does plant the seed on how to run a business. To relate to some of the exercises, the examples used in this playbook are based around a lemonade stand, but ultimately, the exercises guide the process to take the business idea and transform it into something tangible.

Full Product Details

9781737360261

Table of Contents

Reviews

Author Information

Dr. Mary Kovach is an associate professor with more than 15 years of undergraduate teaching experience. She earned her Ph.D., MBA, and Bachelor's degrees in business. Additionally, Dr. Kovach earned a LEAN Six Sigma black belt (LSSBB) certification as well as multiple Agile certifications. She had 15 years of demonstrated career growth and earned a variety of management awards at Fortune 500 companies, managing multimillion-dollar global business units and leading projects from inception to completion. Dr. Kovach is published in various scholarly journals and magazines and is also a blind peer reviewer to a variety of scholarly/academic journals. Furthermore, she was named to the International Editorial Board for The Journal of Values Based Leadership. Dr. Kovach has her own YouTube channel entitled Dr. K - The Management Professor, where her show ROCKSTAR Manager initially aired on the In the Limelight TV channel on Binge Networks. Lastly, Dr. Kovach authored two other books including ROCKSTAR Manager: From Theory to Practice (Foreword by Rocco DiSpirito), #MINDSET: A Research-Based Approach to Understanding Motivation (Foreword by Sir Aaron Caruso), Be Your Best You: The Ultimate Research-Based Guide to Outstanding Leadership (Foreword by John Di Domenico), and with her cousins, Don't Cut the Basil: Five Generations of Authentic Italian Recipes (Foreword by Ale Gambini), which is a #1 international best-selling cookbook (CugineInCucina.com).

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available