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Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements.... Read More >>
Understanding consumer behavior in today’s digital landscape is more challenging than ever. Businesses must navigate... Read More >>
"The next generation, Gen Z, is more different than any other generations compared. With Next Generation Customer... Read More >>
Are you tired of hitting roadblocks on your entrepreneurial journey? This book is your roadmap to overcoming... Read More >>
This book is a collection of studies that explores the adoption, applications, and implications of emerging technologies... Read More >>
It is hoped that the cases would serve as valuable reference material for academics, students, professionals in... Read More >>
The purpose of this book is to highlight how current successful Japanese multinational enterprises (MNEs) and companies... Read More >>
Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in... Read More >>
For consumer behaviour courses. Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes... Read More >>
Behind The Click dives into the psychological principles behind shortcuts our brains take & how elements of your... Read More >>
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The first book to detail both what and then exactly how professionals can elevate their client and prospective client... Read More >>
The book explores luxury-art collaborations in the context of postmodern consumption, i.e. as a phenomenon deeply... Read More >>
Brand Together presents a principle-based approach for developing successful brand partnerships. Read More >>
This book will provide an overview of recent and current research which defines and scopes the field of responsible... Read More >>
Prepare-se para revolucionar sua abordagem de marketing. Atrav�s desses insights, voc� transformar� espectadores... Read More >>
Lassen Sie sich von den Seiten dieses Buches zu neuen unternehmerischen H�hen f�hren und machen Sie den ersten Schritt... Read More >>
Whether you're a beginner or an experienced poultry keeper, this book will become an indispensable part of your... Read More >>
Paralleling recent interest in climate change and sustainability, new case studies concentrate on issues such as... Read More >>
Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers... Read More >>
From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies,... Read More >>
Consumer behavior refers to the actions and decisions made when purchasing goods and services. This book explores... Read More >>
This edited volume provides a comprehensive and up-to-date understanding of the challenges and opportunities facing... Read More >>
