Market research books

Are you tired of hitting roadblocks on your entrepreneurial journey? This book is your roadmap to overcoming...  Read More >>

This book is a collection of studies that explores the adoption, applications, and implications of emerging technologies...  Read More >>

By delving into topics from digital marketing and sustainability initiatives to data analytics and emerging technologies,...  Read More >>

No mundo dos negócios em constante evolução, uma transformação profunda está acontecendo - uma revolução silenciosa...  Read More >>

Are you a coach, psychologist, consultant, or creative entrepreneur looking to unlock your full potential and master...  Read More >>

Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in...  Read More >>

This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the...  Read More >>

"Title: Engage & Convert: Advanced Content Marketing Techniques Are you ready to take your content marketing efforts...  Read More >>

For consumer behaviour courses. Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes...  Read More >>

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Behind The Click dives into the psychological principles behind shortcuts our brains take & how elements of your...  Read More >>

"""This book provides a robust theoretical framework grounded in the latest empirical research to offer practical...  Read More >>

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The book explores luxury-art collaborations in the context of postmodern consumption, i.e. as a phenomenon deeply...  Read More >>

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Brand Together presents a principle-based approach for developing successful brand partnerships.  Read More >>

This book will provide an overview of recent and current research which defines and scopes the field of responsible...  Read More >>

Prepare-se para revolucionar sua abordagem de marketing. Atrav�s desses insights, voc� transformar� espectadores...  Read More >>

Whether you're a beginner or an experienced poultry keeper, this book will become an indispensable part of your...  Read More >>

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If you are thinking of getting into the Food & Drink Industry then you need to read this book. It all seems so simple...  Read More >>

From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies,...  Read More >>

It is hoped that the cases would serve as valuable reference material for academics, students, professionals in...  Read More >>

Consumer behavior refers to the actions and decisions made when purchasing goods and services. This book explores...  Read More >>

The purpose of this book is to highlight how current successful Japanese multinational enterprises (MNEs) and companies...  Read More >>