Marketing Innovation Strategies and Consumer Behavior
Author:   Belem Barbosa
Publisher:   IGI Global
ISBN:  

9798369349977


Pages:   469
Publication Date:   09 April 2024
Format:   Paperback
Availability:   Temporarily unavailable   Availability explained
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

Our Price $414.70 Quantity:  
Add to Cart

Share |

Marketing Innovation Strategies and Consumer Behavior


Add your own review!

Overview

Full Product Details

Author:   Belem Barbosa
Publisher:   IGI Global
Imprint:   IGI Global
Dimensions:   Width: 21.60cm , Height: 2.50cm , Length: 27.90cm
Weight:   1.139kg
ISBN:  

9798369349977


Pages:   469
Publication Date:   09 April 2024
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Temporarily unavailable   Availability explained
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

Table of Contents

Reviews

Author Information

Belem Barbosa received her PhD in Business and Management Studies – Specialisation in Marketing and Strategy from the University of Porto, Portugal. She is Assistant Professor at the School of Economics and Management of the University of Porto. She is full researcher at GOVCOPP, the Research Unit of Governance, Competitiveness, and Public Policies, and Invited Researcher at cef.up Center for Economics and Finance at the University of Porto. Her research interests lie primarily in the areas of digital marketing and consumer behavior.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now