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OverviewFull Product DetailsAuthor: Eugene Y. ChanPublisher: Springer International Publishing AG Imprint: Palgrave Macmillan ISBN: 9783031509490ISBN 10: 3031509498 Pages: 267 Publication Date: 03 April 2024 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationEugene Y. Chan is an Associate Professor of Marketing in the Ted Rogers School of Management at Toronto Metropolitan University, Canada. He uses experimental and survey methods and draws on theories from diverse disciplines in the social sciences to study how consumers make choices, judgments, and decisions in the marketplace, in organizations, and in society. He is co-author of an undergraduate textbook on consumer behavior focused on Australia and the Asia-Pacific. Tab Content 6Author Website:Countries AvailableAll regions |
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