Consumer Behavior in Practice: Strategic Insights for the Modern Marketer
Author:   Eugene Y. Chan
Publisher:   Springer International Publishing AG
Edition:   2024 ed.
ISBN:  

9783031509490


Pages:   267
Publication Date:   03 April 2024
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Consumer Behavior in Practice: Strategic Insights for the Modern Marketer


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Author:   Eugene Y. Chan
Publisher:   Springer International Publishing AG
Imprint:   Palgrave Macmillan
Edition:   2024 ed.
ISBN:  

9783031509490


ISBN 10:   3031509498
Pages:   267
Publication Date:   03 April 2024
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Introduction to this Text.- PART 1.- Chapter 1: Consumer Decision Making Strategies.- PART 2.- Chapter 2: Advertising.- Chapter 3: Pricing.- Chapter 4: Brand Loyalty.- Chapter 5: Emotional Marketing.- PART 3.- Chapter 6: Luxury Consumer Behavior.- Chapter 7: Digital Consumer Behavior.- Chapter 8: The Ideological Consumer.- Chapter 9: Cross-Cultural Consumer Behavior.- PART 4.- Chapter 10: Consumer Behavior in the Sharing Economy.- Chapter 11: Sustainable Consumer Decision-Making.- Chapter 12: Consumer Behavior During a Brand Crisis.- PART 5.- Consumer Behavior in the Future.

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Author Information

Eugene Y. Chan is an Associate Professor of Marketing in the Ted Rogers School of Management at Toronto Metropolitan University, Canada. He uses experimental and survey methods and draws on theories from diverse disciplines in the social sciences to study how consumers make choices, judgments, and decisions in the marketplace, in organizations, and in society. He is co-author of an undergraduate textbook on consumer behavior focused on Australia and the Asia-Pacific.

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