Market research books

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Mastering the Message House: A Comprehensive Guide for Product Marketers Great messaging isn't a luxury-it's a...  Read More >>

Beyond the Barcode uncovers the hidden psychology behind every purchase, showing how emotions and subtle triggers-not...  Read More >>

Brand Strategy by C. Whan Park presents a compelling synthesis of how brands are built, positioned, and sustained...  Read More >>

In The Role of Familiarity and Knowledge in Consumer Behavior, C. Whan Park explores how a consumer's previous experience...  Read More >>

In Consumer Information Processing: Marketing Applications, James R. Bettman bridges the gap between cognitive science...  Read More >>

Consumer Information Processing: Decision Making by James R. Bettman provides a pioneering exploration into how...  Read More >>

Recent Work on Consumer Information Processing presents a curated collection of James R. Bettman's influential research...  Read More >>

Brand Strategy by C. Whan Park presents a compelling synthesis of how brands are built, positioned, and sustained...  Read More >>

In The Role of Familiarity and Knowledge in Consumer Behavior, C. Whan Park explores how a consumer's previous experience...  Read More >>

Recent Work on Consumer Information Processing presents a curated collection of James R. Bettman's influential research...  Read More >>

In Consumer Information Processing: Marketing Applications, James R. Bettman bridges the gap between cognitive science...  Read More >>

Consumer Information Processing: Decision Making by James R. Bettman provides a pioneering exploration into how...  Read More >>

Pre-decision Information Accessing and Behavioral Process Technology (BPT) by Jacob Jacoby examines the processes...  Read More >>

The Fourth P: Advertising and Personal Selling by Jacob Jacoby explores the critical role that advertising and personal...  Read More >>

Helping Define the Field and Expand Its Horizons offers an insightful and comprehensive look at the early contributions...  Read More >>

The Early Years: Attitudes, Brand Loyalty, and Perceived Risk delves into the foundational research by Jacob Jacoby...  Read More >>

Methods and Measures: Selected Papers by Jacob Jacoby compiles a selection of his most influential research on the...  Read More >>

Helping Define the Field and Expand Its Horizons offers an insightful and comprehensive look at the early contributions...  Read More >>

The Fourth P: Advertising and Personal Selling by Jacob Jacoby explores the critical role that advertising and personal...  Read More >>

Pre-decision Information Accessing and Behavioral Process Technology (BPT) by Jacob Jacoby examines the processes...  Read More >>

The Early Years: Attitudes, Brand Loyalty, and Perceived Risk delves into the foundational research by Jacob Jacoby...  Read More >>

Methods and Measures: Selected Papers by Jacob Jacoby compiles a selection of his most influential research on the...  Read More >>

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If you want certainty in a noisy market, this book gives you a system to collect, connect, and convert first-party...  Read More >>