Market research books

7452 books were found.

Scholarly Publishing in the Humanities, 2000-2024: Marketing and Communications Challenges and Opportunities

Scholarly Publishing in the Humanities, 2000-2024: Marketing...
Author: Albert N. Greco ISBN: 9783031661693 Format: Hardback	$118.77
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Non-Profit Organisations, Volume II: Economy, Industries and Context

Non-Profit Organisations, Volume II: Economy, Industries...
Author: Alkis Thrassou , Demetris Vrontis ISBN: 9783031625299 Format: Hardback	$475.17
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Sexuality in Marketing and Consumption: Queer Theory, Feminist Research, and Intersectionality

Sexuality in Marketing and Consumption: Queer Theory,...
Author: Athanasia Daskalopoulou (University of Liverpool, UK) , Daniela Pirani ISBN: 9781032593999 Format: Hardback	$273.00
This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing... Read More >>

The User Experience Team of One, 2nd Edition Lib/E: A Research and Design Survival Guide

The User Experience Team of One, 2nd Edition Lib/E:...
Author: Leah Buley , Marnye Young ISBN: 9798874870478 Format: Audio	$176.85
The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer... Read More >>

Bayesian Statistics and Marketing

Bayesian Statistics and Marketing
Author: Peter E. Rossi (University of Chicago, USA) , Greg M. Allenby (Ohio State University, USA) ISBN: 9781394219117 Format: Hardback	$186.95
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Practical Digital Marketing and AI Psychology: How to Gain Online Consumer Trust and Sales Using Technologies and Psychology

Practical Digital Marketing and AI Psychology: How to...
Author: J. Jonathan Gabay ISBN: 9781032530284 Format: Paperback	$67.99
Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge... Read More >>

Reimagining Operational Excellence: Inspirations from Asia

Reimagining Operational Excellence: Inspirations from...
Author: Philip Kotler (Northwestern University) , Hermawan Kartajaya (MCorp, World Marketing Forum (WMF), and Asia Marketing Federation (AMF)) ISBN: 9781394239245 Format: Hardback	$46.95
Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Reimagining... Read More >>

Practical Digital Marketing and AI Psychology: How to Gain Online Consumer Trust and Sales Using Technologies and Psychology

Practical Digital Marketing and AI Psychology: How to...
Author: J. Jonathan Gabay ISBN: 9781032521381 Format: Hardback	$273.00
Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge... Read More >>

Non-Profit Organisations, Volume I: Strategic, Managerial and Marketing Advancements

Non-Profit Organisations, Volume I: Strategic, Managerial...
Author: Alkis Thrassou , Demetris Vrontis ISBN: 9783031623981 Format: Hardback	$475.17
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Data Analytics for Business: Lessons for Sales, Marketing, and Strategy

Data Analytics for Business: Lessons for Sales, Marketing,...
Author: Ira J Haimowitz , Ray Greenley ISBN: 9798874897901 Format: Audio	$105.57
Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically,... Read More >>

Data Analytics for Business: Lessons for Sales, Marketing, and Strategy

Data Analytics for Business: Lessons for Sales, Marketing,...
Author: Ira J Haimowitz , Ray Greenley ISBN: 9798874897918 Format: Audio	$121.31
Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically,... Read More >>

The User Experience Team of One: A Research and Design Survival Guide

The User Experience Team of One: A Research and Design...
Author: Leah Buley , Joe Natoli ISBN: 9781959029953 Format: Paperback	$145.17
""The User Experience Team of One prescribes approaches that have big impact and take less time and fewer resources... Read More >>

Mastering Customer Support

Mastering Customer Support
Author: Jason Miller ISBN: 9781957217499 Format: Hardback	$65.97
Are you tired of losing customers because of poor support experiences? This is your guide to transforming how... Read More >>

Next Generation Customer Experience: How Companies Like ServiceNow, Netflix and Intuit are Creating Next-Generation CX Now

Next Generation Customer Experience: How Companies Like...
Author: Jeofrey Bean , Vineetha Raveendran ISBN: 9798989438709 Format: Paperback	$47.49
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Belt and Road Initiative in South America: Explaining the Varying Responses

Belt and Road Initiative in South America: Explaining...
Author: Lunting Wu ISBN: 9789819715442 Format: Hardback	$343.17
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Storytelling in Marketing and Brand Communications
Author: S M A Moin ISBN: 9781032689425 Format: Hardback	$273.00
Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals... Read More >>

The User Experience Team of One, 2nd Edition: A Research and Design Survival Guide

The User Experience Team of One, 2nd Edition: A Research...
Author: Leah Buley , Marnye Young ISBN: 9798874870492 Format: Audio	$121.31
The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer... Read More >>

The User Experience Team of One, 2nd Edition: A Research and Design Survival Guide

The User Experience Team of One, 2nd Edition: A Research...
Author: Leah Buley , Marnye Young ISBN: 9798874870485 Format: Audio	$121.41
The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer... Read More >>

No Bullsh!t Marketing: 17 Contrarian Ways to Increase Referrals for Healthcare Services

No Bullsh!t Marketing: 17 Contrarian Ways to Increase...
Author: Dave Mastovich ISBN: 9781957651842 Format: Paperback	$52.80
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Games, Decisions, and Markets

Games, Decisions, and Markets
Author: Yasuhiro Sakai ISBN: 9789819952847 Format: Hardback	$369.57
This book critically discusses the historical backgrounds and new developments of the theories of games, decisions,... Read More >>

The 5-Figure Formula: The Ultimate Guide to Reaching Your First 5-Figure Month

The 5-Figure Formula: The Ultimate Guide to Reaching...
Author: Kaila Uli ISBN: 9781963793994 Format: Paperback	$39.52
"""The 5-Figure Formula"" is the ultimate guide for aspiring entrepreneurs aiming to break the $10,000-a-month revenue... Read More >>

Marknadsf�ring I Sociala Medier: Strategier F�r Att Engagera Och Konvertera Publik

Marknadsf�ring I Sociala Medier: Strategier F�r Att...
Author: Maria Cesarini Viturino ISBN: 9798329757804 Format: Paperback	$24.84
V�sentlig Guide till Social Media-marknadsf�ringBeh�rska de Viktigaste Digitala Plattformarna Denna guide �r oumb�rlig... Read More >>

European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior

European Consumers in the Digital Era: Implications...
Author: Małgorzata Bartosik-Purgat (Dept. of Intnl Management, Poznań Univ. of Economics & Business, Poland) , Nela Filimon (Dept. of Business, Universitat de Girona, Spain) ISBN: 9781032204666 Format: Paperback	$83.99
This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures... Read More >>

Open Labs and Innovation Management: The Dynamics of Communities and Ecosystems

Open Labs and Innovation Management: The Dynamics of...
Author: Valérie Mérindol (Paris School of Business, France) , David W. Versailles (Paris School of Business, France) ISBN: 9780367646394 Format: Paperback	$83.99
"This book examines returns on experience and managerial practices to generate deeper collaboration, intensify co-creation,... Read More >>

Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland

Consumer Ethnocentrism, Country of Origin and Marketing:...
Author: Paweł Bryła (University of Lodz, Poland.) , Tomasz Domański (University of Lodz, Poland.) ISBN: 9781032269023 Format: Paperback	$83.99
Country of origin and consumer ethnocentrism are evolving constructs as consumers’ perception towards country, state... Read More >>

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