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Reviews

"""Behind The Click masterfully unpacks the hidden psychological motives that drive consumer behavior. Jon seamlessly connects theory to practice with prescriptive strategies that can be implemented by companies. This book is an invaluable asset for executives aiming to stay ahead in an ever-changing digital environment."" - Niro Sivanathan, Professor of Organisational Behaviour at London Business School ""In an era overwhelmed by digital noise, Jon gives us an essential guide to not just capture, but also retain customer attention. Behind The Click expertly combines deep insights into digital journey optimization with practical applications of psychological principles, offering a comprehensive strategy for creating engaging customer experiences."" - Heidi Dean, Product Growth Manager at Adobe ""Behind The Click offers a compelling dive into the ever-evolving world of digital marketing, reminding both seasoned professionals and newcomers alike that success lies not just in tactics, but in understanding the underlying psychology. A must-read for anyone looking to thrive in today's dynamic landscape."" - Israel Serna, Channel Marketing at Autodesk ""Behind The Click is essentially a friendly masterclass in understanding the heart and soul of consumer behavior online. This book bridges the gap between heady theories and real-world tactics with an engaging tone that makes you feel empowered to truly understand your optimizations, not just implement them."" - Nik Sharma, Founder of Sharma Brands ""Jon goes beyond tactics and offers a repeatable framework to help you understand what drives people from awareness to purchase, and guide your audience through their customer journey. A great read for revenue-driven marketers."" - Amanda Natividad, VP Marketing at SparkToro ""Jon's latest book really helps readers get a deeper understanding of what motivates customers, and develop the right strategies to help them to optimize the digital customer journey. Behind The Click is a critical read for any marketer who wants to understand the psychological forces that shape consumer decisions and succeed in today's increasingly complex marketplace."" - Erik Hermanson, Global Head of Marketing Tech & Operations at Giant Bicycle"

Author Information

R. Jon MacDonald is the founder of The Good, a digital experience optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and more. Author of three books on digital journey optimization and a frequent keynote speaker, he has been invited to share his expertise on important stages including Google and Autodesk. He knows how to get website visitors to take action.

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