Sales & marketing books

The book discusses the challenges and opportunities associated with building trust in AI systems and highlights...  Read More >>

Philosophy and Leadership offers a panorama of the main philosophies, both ancient and modern, which form the basis...  Read More >>

This book discusses (auto-)ethnographies of accountability, undertaken (in close collaboration) by a multinational...  Read More >>

Although transformations in retailing are of tremendous current interest, there is no single broad-ranging account...  Read More >>

This short book illustrates the main trends that are modifying the fitness industry worldwide and highlights contemporary...  Read More >>

This book provides an analysis of the impact of the climate crisis on corporate law and theory in the coming decades...  Read More >>

The book introduces a theory of ensemble storytelling to explain how the CIW has been able to animate workers, fight...  Read More >>

Non-profit Governance offers twelve perspectives and analytical frameworks to facilitate the development of governance...  Read More >>

This is the first book to examine the critically important topic of sustainability in sport through the lens of...  Read More >>

In an increasingly turbulent, insecure and fast-changing world, this book presents case studies of crisis management...  Read More >>

This timely book provides an in-depth and relevant overview of the main theories, frameworks, technologies & innovations,...  Read More >>

In examining the presidencies of Barack Obama and Donald Trump, and by extension their communication styles, this...  Read More >>

This book presents case studies on the human rights performance of state-owned enterprises from four Latin American...  Read More >>

In this book, international academicians and researchers will discuss the influence and potential of gamification...  Read More >>

While some academic attention has been paid to the impact of new digital technologies on African media in the colonial...  Read More >>

The developing markets of Africa, Asia and the Middle-East are quickly becoming the future of world economic and...  Read More >>

Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms...  Read More >>

This book is a comprehensive study that deals with the subject of collaboration with suppliers, considering the...  Read More >>

This book sheds light on the role and impact of sustainability mediation, a tool to persuade consumers of the integrity...  Read More >>

This book covers the intersection of behavior analysis and management, including a comprehensive examination of...  Read More >>

Green Innovation in Central and Eastern Europe aims to explore the crucial role of green innovation in guiding organizations...  Read More >>

This book provides practical guidance on a range of topics, including strategy and planning, consumer behavior,...  Read More >>

Make the leap from top seller to strategic and empowering sales leader with authenticity and confidence.  Read More >>

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This book is about how twenty-first century capitalism is re-making the roles of customer and customer service provider,...  Read More >>